What is Planday?
Headquartered in Copenhagen, Denmark, Planday provides a powerful but easy-to-use online employee scheduling software. Since its inception in 2004, the company has evolved from a niche scheduling tool into a comprehensive workforce management platform. Planday serves as a vital digital bridge between management and staff, enabling organizations to streamline shift planning, communication, and payroll integration. Its market position is defined by a focus on user-centric design, which has allowed it to scale effectively across diverse industries, including hospitality, retail, and healthcare, where shift-based labor management is a primary operational challenge.
How much funding has Planday raised?
Planday has raised a total of $57.8M across 3 funding rounds:
Series A
$3.8M
Series B
$14M
Series C
$40M
Series A (2014): $3.8M with participation from Creandum
Series B (2016): $14M led by Creandum, Arthur Kosten, and Idinvest Partners
Series C (2018): $40M supported by Nordic financial services group, Idinvest Partners, Creandum, and SEB Private Equity
Key Investors in Planday
Creandum
Creandum is a leading European venture capital firm, supporting some of the most successful European technology companies such as Spotify, iZettle, Trade Republic, Pleo, Depop, Klarna, KRY, Epidemic Sound and Small Giant Games. The Creandum funds are based in Guernsey and Sweden and are advised by advisory entities in Stockholm, Berlin, and San Francisco.
Idinvest Partners
Idinvest Partners finances and supports entrepreneurs at different stages of their business development. The company is a mid-market private equity company. Idinvest was founded in 1997 and is headquartered in Paris, France.
SEB Private Equity
SEB (Skandinaviska Enskilda Banken) is a Swedish financial services group providing banking solutions, including investment banking and asset management, across the Nordic region.
What's next for Planday?
With the infusion of capital from its latest funding round, Planday is well-positioned to accelerate its product development roadmap and expand its footprint in international markets. The company's strategic focus will likely center on enhancing its automated scheduling algorithms and deepening its integration capabilities with broader enterprise resource planning systems. As the demand for flexible, data-driven workforce management solutions continues to rise, Planday is poised to leverage its established market presence to capture further share in the competitive SaaS ecosystem. The ongoing support from its investor base provides the necessary liquidity to pursue both organic growth and potential strategic partnerships, ensuring the company remains at the forefront of digital transformation in human capital management.
See full Planday company page
