What is Placed?
Placed Inc. operates at the forefront of location-driven insights and ad intelligence, leveraging a vast dataset of billions of locations globally from the world's largest opt-in audience. This extensive reach allows Placed to provide unparalleled understanding of consumer offline behaviors. By bridging the gap between physical and digital interactions, Placed has established itself as the industry standard currency for brands, agencies, and publishers. The company enables measurement of ad exposure to store visits, facilitates large-scale location targeting, and delivers actionable insights into consumer behavior, empowering clients with data-driven strategies.
How much funding has Placed raised?
Placed has raised a total of $13M across 2 funding rounds:
Series A
$3.4M
Series B
$9.6M
Series A (2012): $3.4M with participation from Shane Atchison and Madrona Venture Group
Series B (2014): $9.6M led by Two Sigma Ventures and Madrona Venture Group
Key Investors in Placed
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services. They are known for investing in early-stage technology companies.
Two Sigma Ventures
Two Sigma Ventures is an early-stage venture capital firm that invests in transformative companies leveraging information growth and computing power. The firm focuses on technology that enhances human potential, breakthrough therapies, artificial intelligence, and online safety for children.
Shane Atchison
Undisclosed investor participating in the funding round.
What's next for Placed?
The recent major strategic investment signifies a pivotal moment for Placed, likely enabling further expansion of its data analytics capabilities and market reach. This capital infusion is expected to fuel advancements in its proprietary technology, enhance its ability to serve a growing enterprise client base, and potentially explore new verticals for location intelligence. The company's focus on providing a comprehensive understanding of offline consumer behavior positions it for continued leadership in the ad tech and data intelligence sectors, as it navigates the evolving landscape of digital advertising and consumer privacy.
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