What is Placed?
Placed Inc. operates as a premier authority in location-driven insights and advertising intelligence. By measuring billions of location data points, the firm provides a comprehensive understanding of consumer behavior, effectively connecting digital interactions with physical world outcomes. The company serves as an industry-standard currency for agencies and publishers, enabling them to measure ad exposure against actual store visits. This capability is essential for modern enterprises aiming to optimize their marketing ROI through actionable, location-based intelligence and large-scale targeting.
How much funding has Placed raised?
Placed has raised a total of $13M across 2 funding rounds:
Series A
$3.4M
Series B
$9.6M
Series A (2012): $3.4M with participation from Shane Atchison and Madrona Venture Group
Series B (2014): $9.6M led by Two Sigma Ventures and Madrona Venture Group
Key Investors in Placed
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.
Two Sigma Ventures
Two Sigma Ventures is an early-stage venture capital firm that invests in transformative companies leveraging information growth and computing power.
Shane Atchison
An individual investor providing strategic backing to support the early-stage development and growth of the company.
What's next for Placed?
With the infusion of this latest capital, Placed is well-positioned to scale its technological infrastructure and expand its reach within the competitive ad-tech ecosystem. The strategic focus will likely center on enhancing the depth of its attribution models and integrating more sophisticated machine learning capabilities to process its vast datasets. As the demand for transparent, performance-based advertising grows, Placed is poised to leverage its unique data assets to maintain its market leadership, potentially exploring new verticals where offline-to-online attribution remains a critical pain point for enterprise clients.
See full Placed company page