How Much Did Placed Raise?
Funding & Key Investors

Placed has successfully secured a significant capital injection, bringing its total funding to $13M. This latest major strategic investment of $9.6M underscores the company's pivotal role in the evolving landscape of location-driven analytics and consumer behavior measurement. By bridging the gap between digital ad exposure and physical store visits, Placed continues to solidify its position as a critical infrastructure provider for global brands and publishers seeking to quantify the efficacy of their marketing spend in real-world environments.

The company's growth trajectory, marked by its progression from early-stage backing to more substantial enterprise-level financing, reflects a maturing business model that prioritizes data-driven precision. As the industry shifts toward more granular attribution models, Placed remains at the forefront of this transition, leveraging its massive opt-in location audience to provide unparalleled insights into the offline consumer journey.

What is Placed?

Placed
Business ServicesAdvertising Networks

Placed Inc. operates as a premier authority in location-driven insights and advertising intelligence. By measuring billions of location data points, the firm provides a comprehensive understanding of consumer behavior, effectively connecting digital interactions with physical world outcomes. The company serves as an industry-standard currency for agencies and publishers, enabling them to measure ad exposure against actual store visits. This capability is essential for modern enterprises aiming to optimize their marketing ROI through actionable, location-based intelligence and large-scale targeting.

How much funding has Placed raised?

Placed has raised a total of $13M across 2 funding rounds:

2012

Series A

$3.4M

2014

Series B

$9.6M

Series A (2012): $3.4M with participation from Shane Atchison and Madrona Venture Group

Series B (2014): $9.6M led by Two Sigma Ventures and Madrona Venture Group

Key Investors in Placed

Madrona Venture Group

Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.

Two Sigma Ventures

Two Sigma Ventures is an early-stage venture capital firm that invests in transformative companies leveraging information growth and computing power.

Shane Atchison

An individual investor providing strategic backing to support the early-stage development and growth of the company.

What's next for Placed?

With the infusion of this latest capital, Placed is well-positioned to scale its technological infrastructure and expand its reach within the competitive ad-tech ecosystem. The strategic focus will likely center on enhancing the depth of its attribution models and integrating more sophisticated machine learning capabilities to process its vast datasets. As the demand for transparent, performance-based advertising grows, Placed is poised to leverage its unique data assets to maintain its market leadership, potentially exploring new verticals where offline-to-online attribution remains a critical pain point for enterprise clients.

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Frequently Asked Questions Regarding Placed Financial Insights

What are the most recent funding rounds that Placed has completed, and what were the funding rounds?
Placed has recently completed 2 funding rounds: Series B on May 29, 2014, Series A on Mar 19, 2012.
What is the total amount of funding Placed has raised to date?
Placed has raised a total of $13M in funding to date.
How many funding rounds has Placed completed?
Placed has completed 2 funding rounds.
How much funding did Placed raise in its most recent funding round?
Placed raised $9.6M in its most recent funding round.
Who are the lead investors in Placed's latest funding round?
The lead investor in Placed's latest funding round was Two Sigma Ventures. To access investor data and explore similar companies, sign up for ZoomInfo.
Which was the largest funding round in Placed's history?
The largest funding round in Placed's history was $9.6M.
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