What is Placed?
Placed operates as the industry standard for location-driven insights and advertising intelligence. By measuring billions of data points across a massive opt-in audience, the company provides an unparalleled understanding of offline consumer behavior. Its platform serves as a vital bridge between the digital and physical worlds, enabling publishers, agencies, and brands to quantify the impact of ad exposure on store visits. Through its sophisticated analytical framework, Placed transforms raw location data into actionable intelligence, allowing stakeholders to optimize marketing spend and refine targeting strategies with unprecedented accuracy.
How much funding has Placed raised?
Placed has raised a total of $13M across 2 funding rounds:
Series A
$3.4M
Series B
$9.6M
Series A (2012): $3.4M with participation from Madrona Venture Group and Shane Atchison
Series B (2014): $9.6M led by Madrona Venture Group and Two Sigma Ventures
Key Investors in Placed
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.
Two Sigma Ventures
Two Sigma Ventures is an early-stage venture capital firm that invests in transformative companies leveraging information growth and computing power, with a focus on data science and advanced engineering.
Shane Atchison
An individual investor participating in the early-stage funding round to support the company's initial growth phase.
What's next for Placed?
With the capital secured through its latest financing round, Placed is well-positioned to accelerate its product roadmap and deepen its penetration into the enterprise market. The strategic focus will likely center on enhancing the scalability of its attribution engine and integrating more advanced predictive modeling to anticipate consumer trends. As the company continues to mature, the emphasis will shift toward maintaining its competitive moat through superior data quality and expanding its footprint in global markets where location-based analytics are becoming increasingly essential for competitive advantage. The firm's ongoing commitment to data integrity and privacy-compliant methodologies will remain a cornerstone of its long-term growth strategy.
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