What is Place Exchange?
Place Exchange specializes in revolutionizing out-of-home (OOH) advertising through programmatic solutions. The company offers a comprehensive platform that streamlines the planning, targeting, execution, and measurement of OOH campaigns, bringing them in line with the efficiency and precision of other digital advertising channels. For demand partners, Place Exchange provides unparalleled scale, transparency, and brand safety. Simultaneously, it empowers supply partners by enabling programmatic access to their OOH inventory. A key component of their offering is the PerView measurement solution, which delivers reliable insights into reach, frequency, and impressions across diverse media types and consumer segments, aiming to unlock the full potential of programmatic OOH for all stakeholders.
How much funding has Place Exchange raised?
Place Exchange has raised a total of $20M across 1 funding round:
Series A
$20M
Series A (2021): $20M with participation from Tribe Capital and Revolution Ventures
Key Investors in Place Exchange
Tribe Capital
Tribe Capital is a Private Equity firm focused on corporate finance, fund management, and venture capital, with a unique approach to emerging markets and a deep understanding of local and global investment needs.
Revolution Ventures
Revolution Ventures operates within the Venture Capital & Private Equity industry, providing investment and strategic support to companies with high growth potential.
What's next for Place Exchange?
The recent major strategic investment in Place Exchange signals a pivotal moment for the company, likely indicating a move towards scaling operations and enhancing its technological infrastructure. This infusion of capital is expected to accelerate the development of its programmatic OOH platform and measurement capabilities. As the company continues to mature, it is poised to further solidify its position as a leader in the programmatic OOH space, potentially exploring new market segments or strategic partnerships to broaden its reach and impact within the advertising ecosystem.
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