What is Pixonic?
Headquartered in Limassol, Cyprus, Pixonic operates as a core studio under the MY.GAMES umbrella. Since its founding in 2009, the organization has evolved from a lean startup into a powerhouse with a workforce exceeding 200 professionals. The studio is best known for its flagship title, War Robots, which has achieved significant commercial success and sustained engagement. Pixonic distinguishes itself through a rigorous approach to market research and a commitment to delivering high-fidelity, immersive mobile experiences. Its operational model focuses on balancing creative development with data-driven insights, ensuring that new titles meet the evolving demands of the global gaming audience.
How much funding has Pixonic raised?
Pixonic has raised a total of $11M across 3 funding rounds:
Series B
$1M
Series A
$5M
Series C
$5M
Series B (2010): $1M with participation from AddVenture
Series A (2011): $5M led by and 1 other, Kite Ventures, and TA Ventures
Series C (2011): $5M supported by Kite Ventures, Ventech Solutions, and TA Associates
Key Investors in Pixonic
Kite Ventures
Kite Ventures is a venture capital company behind Darberry (GRPN), Delivery Hero (DHER), Plated (Albertsons), and other leading players globally.
Ventech Solutions
Ventech Solutions is a healthcare solutions provider with expertise in end-to-end information technology life cycles and data solutions and is headquartered in Columbus, Ohio.
TA Associates
TA Associates is a global private equity firm that partners with high-quality companies to accelerate growth and create lasting value, focusing on technology, healthcare, and consumer services.
What's next for Pixonic?
Looking ahead, the strategic deployment of the $5M will likely focus on diversifying the studio's portfolio and enhancing its technological infrastructure. As Pixonic continues to research emerging market trends, the focus will remain on scaling its development capabilities to support new hit titles. The infusion of capital provides the necessary runway to explore advanced monetization strategies and deeper player engagement models. By maintaining its focus on high-quality production and leveraging the expertise of its institutional partners, Pixonic is poised to maintain its competitive edge in the mobile gaming industry, potentially exploring new genres or expanding its reach into untapped regional markets.
See full Pixonic company page
