What is Laurel?
Laurel operates at the forefront of AI-driven business solutions, offering a unique platform designed to revolutionize time management for professional services firms. By automating the tracking and analysis of work time, and crucially, connecting this data to tangible business outcomes, Laurel empowers organizations to enhance profitability, elevate client delivery standards, and facilitate data-informed strategic decision-making. The company's AI technology aims to provide deep insights into time utilization, enabling firms to optimize resource allocation and identify areas for efficiency improvements.
How much funding has Laurel raised?
Laurel has raised a total of $151.7M across 3 funding rounds:
Series A
$15.2M
Series B
$36.5M
Series C
$100M
Series A (2019): $15.2M, investors not publicly disclosed
Series B (2022): $36.5M, investors not publicly disclosed
Series C (2025): $100M supported by DST Global, AIX Ventures, Acme, Venture Times, IVP, Kevin Weil, and Anthos
Key Investors in Laurel
DST Global
DST Global is a web studio specializing in the development and promotion of complex internet projects, mobile applications, and custom solutions for businesses. They offer a wide range of services including website creation, branding, design, programming, and marketing strategies such as SEO and SMM.
AIX Ventures
AIX Ventures is a venture capital firm focused on investing in seed stage AI startups and partnering with top AI practitioners. The firm aims to support bold founders in transforming industries by turning innovative ideas into enduring companies.
IVP
IVP (Institutional Venture Partners) is a Menlo Parkbased laterstage venture capital firm that raises large growth funds and invests in highgrowth technology companiesprimarily at Series B and beyondacross consumer, enterprise, and fintech, typically taking significant minority stakes and supporting companies through scaleup and IPO/M&A exits.
What's next for Laurel?
With the recent infusion of major strategic investment, Laurel is poised for accelerated growth and further development of its AI Time platform. The company's focus on integrating time data with core business metrics suggests a strategic direction towards providing comprehensive operational intelligence. Future initiatives are likely to involve expanding the platform's analytical capabilities, deepening its integration with existing professional services workflows, and potentially exploring new market segments that can benefit from advanced time optimization. This substantial backing signals an intent to scale operations and solidify its market leadership in the AI-powered professional services technology sector.
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