What is Laurel?
Laurel operates as the world's first AI-driven time platform specifically engineered for professional services firms. By leveraging advanced machine learning, the company automates the complex process of tracking, analyzing, and describing work time, effectively turning raw data into actionable business intelligence. This capability allows organizations to optimize their most valuable resource—time—thereby driving increased profitability and enhancing client delivery. In an era where data-driven decision-making is paramount, Laurel positions itself as an essential infrastructure layer for firms seeking to improve operational efficiency and maintain a competitive edge in a crowded professional services landscape.
How much funding has Laurel raised?
Laurel has raised a total of $151.7M across 3 funding rounds:
Series A
$15.2M
Series B
$36.5M
Series C
$100M
Series A (2019): $15.2M, investors not publicly disclosed
Series B (2022): $36.5M, investors not publicly disclosed
Series C (2025): $100M supported by Acme, Kevin Weil, Venture Times, AIX Ventures, DST Global, Anthos, and IVP
Key Investors in Laurel
AIX Ventures
A venture capital firm focused on investing in seed stage AI startups and partnering with top AI practitioners to transform industries.
IVP
A Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies.
Anthos
An asset management firm specializing in values-based investment advisory services with a focus on responsible investing and ESG integration.
What's next for Laurel?
With the successful closure of this major enterprise-level funding, Laurel is well-positioned to accelerate its product roadmap and expand its market footprint. The strategic focus will likely shift toward deepening the integration of its AI engine with existing enterprise resource planning systems, further automating the administrative burden on professional services teams. By utilizing this capital to enhance its predictive analytics capabilities, Laurel aims to solidify its status as the industry standard for time-based business intelligence, potentially setting the stage for future market consolidation or an eventual public offering as it continues to scale its operations.
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