What is Pilgrim?
Pilgrim is a direct-to-consumer beauty and skin care brand based in Mumbai. The company operates within the rapidly expanding personal care sector, focusing on delivering high-quality products directly to consumers. Its business model emphasizes brand building and customer engagement, aiming to capture a significant share of the market through innovative product offerings and a strong online presence. The recent funding rounds indicate a strategic push towards scaling operations, expanding product lines, and enhancing market reach.
How much funding has Pilgrim raised?
Pilgrim has raised a total of $44.7M across 3 funding rounds:
Series A
$1.7M
Series B
$20M
Other Financing Round
$23M
Series A (2021): $1.7M with participation from Rukam Capital, Prabhkiran Singh, and Fireside Ventures
Series B (2023): $20M led by Fireside Ventures
Other Financing Round (2025): $23M supported by Vertex Ventures, MirabilisInvestGroup, Vertex Growth Fund, Narotam Sekhsaria Foundation, Anicut Capital, and Sattva
Key Investors in Pilgrim
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software. They focus on partnering with and investing in early-stage infrastructure and SaaS companies, leveraging their experience as former founders and operators.
Vertex Growth Fund
Vertex Growth is a venture capital fund that partners with exceptional entrepreneurs and promising companies poised for growth, focusing on creating category champions. With a global network spanning innovation hubs in China, Israel, Japan, Southeast Asia, India, and the US, Vertex Growth provides expansion capital and strategic support.
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India that focuses on investing in health and consumer startups. The company aims to help founders build iconic consumer brands that create enduring value while fostering a sense of responsibility to the communities they serve.
What's next for Pilgrim?
With its latest major strategic investment, Pilgrim is poised for accelerated expansion. The company is expected to leverage this capital to further develop its product portfolio, enhance its direct-to-consumer platform, and potentially explore new market segments or geographical regions. The enterprise-level funding suggests a focus on solidifying its market leadership and achieving sustainable, long-term growth. Strategic partnerships and continued innovation will likely be key components of Pilgrim's forward-looking strategy as it navigates the dynamic beauty industry landscape.
See full Pilgrim company page
