What is Pigment?
Founded in 2019, Pigment provides an AI-native business planning and EPM platform designed to replace fragmented spreadsheets and legacy planning tools. By centralizing data and enabling dynamic modeling, the platform allows organizations to perform real-time variance analysis, machine learning-based forecasting, and complex what-if scenario planning. Pigment integrates seamlessly with existing ERP and CRM systems, acting as a unified source of truth that empowers cross-functional teams to collaborate effectively within a single, connected environment. Its agentic AI capabilities represent a significant shift in how enterprises manage operational agility and strategic decision-making.
How much funding has Pigment raised?
Pigment has raised a total of $324.3M across 4 funding rounds:
Series A
$25.9M
Series B
$65M
Series C
$88.4M
Series D
$145M
Series A (2020): $25.9M with participation from Blossom Capital, FirstMark Capital, and Frst
Series B (2022): $65M led by Blossom Capital, IVP, FirstMark Capital, and Meritech
Series C (2023): $88.4M supported by ICONIQ Growth, Meritech, and Felix Capital
Series D (2024): $145M featuring Greenoaks, Meritech, IVP, and ICONIQ Capital
Key Investors in Pigment
ICONIQ Growth
A growth-stage investment firm that partners with visionary entrepreneurs to build enduring companies, leveraging a vast ecosystem of industry leaders to drive global impact.
IVP
A prominent later-stage venture capital firm specializing in high-growth technology companies, providing strategic support through scale-up phases and liquidity events.
FirstMark Capital
An early-stage venture capital firm based in New York City that focuses on founder-first investing and accelerating growth through exclusive networks and expert communities.
What's next for Pigment?
With the recent capital injection, Pigment is well-positioned to scale its operations and further enhance its AI-driven feature set. The company is expected to focus on deepening its integration capabilities and expanding its footprint within the global enterprise market. By leveraging its recent funding, Pigment aims to solidify its position as the primary alternative to traditional, rigid planning software, focusing on high-growth sectors that require real-time data visibility and automated forecasting. As the company matures, the focus will likely shift toward sustaining its rapid adoption rate among large-scale organizations seeking to modernize their financial and operational planning workflows.
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