What is Phorm?
Phorm operates an innovative platform designed to make content and advertising more relevant to consumers. By partnering with leading Internet Service Providers (ISPs), publishers, ad networks, advertisers, and agencies, Phorm's technology enhances the core internet browsing experience. Its personalization solutions are built with a strong emphasis on user privacy, delivering a more engaging online journey for ISP customers. The company's focus on privacy-preserving personalization places it at the intersection of data technology and consumer trust.
How much funding has Phorm raised?
Phorm has raised a total of $93.2M across 4 funding rounds:
Series A
$65M
Series B
$24M
Private Equity
$3.2M
Private Equity
$1M
Series A (2008): $65M with participation from Canaccord Genuity Inc and Morgan Stanley & Co.
Series B (2009): $24M led by Mirabaud Securities
Private Equity (2015): $3.2M, investors not publicly disclosed
Private Equity (2016): $1M, investors not publicly disclosed
Key Investors in Phorm
Canaccord Genuity Inc
Canaccord Genuity Inc. is an independent financial services firm with operations in wealth management and capital markets, established in 1950 and headquartered in Vancouver, British Columbia.
Morgan Stanley & Co.
Morgan Stanley is a leading global financial services firm offering investment banking, securities, wealth management, and investment management services to clients worldwide.
Mirabaud Securities
Mirabaud Securities, founded in 1819 and located in Switzerland, is a wealth management company providing a range of financial services including asset management and investment advice.
What's next for Phorm?
With significant enterprise-level funding and a recent strategic investment, Phorm is poised for further expansion and technological advancement. The company's focus on privacy-centric personalization is a key differentiator in the evolving digital advertising and content delivery market. Future growth is likely to involve scaling its ISP partnerships, refining its personalization algorithms, and potentially exploring new verticals where relevant content delivery is paramount. The substantial capital raised suggests a strategic push towards market leadership and broader adoption of its privacy-preserving technologies.
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