What is Phenix?
Phenix is a well-established Japanese brand specializing in technical Alpine skiwear, offering a diverse range of collections for men, women, and juniors. The brand is recognized for its high-quality products, which are trusted by both elite athletes and general users worldwide. Phenix has recently become the official clothing partner for the Swedish Alpine National Team, further solidifying its reputation in the skiing community. With a commitment to functionality and performance, Phenix continues to innovate in the skiwear industry.
How much funding has Phenix raised?
Phenix has raised a total of $4.6M across 3 funding rounds:
Debt
$945K
Series A
$3.5M
Debt
$150K
Debt (2016): $945K, investors not publicly disclosed
Series A (2017): $3.5M led by KB Partners
Debt (2020): $150K supported by PPP
Key Investors in Phenix
KB Partners
KB Partners is a venture capital firm focusing on investing in passionate innovators at the intersection of sports and technology. With over 25 years of experience, they recognize the challenges of building early-stage companies and leverage their proven track record and extensive networks to foster growth.
What's next for Phenix?
The recent major strategic investment into Phenix signals a phase of accelerated growth and potential market expansion. Given the company's history of securing both debt financing and equity rounds, this latest capital injection is likely to fuel further product development, enhance global distribution networks, and strengthen its brand presence, particularly following its role as the official clothing partner for the Swedish Alpine National Team. The company's focus on high-performance skiwear positions it to capitalize on the increasing demand for specialized athletic apparel.
See full Phenix company page
