What is Phenix?
Phenix is a well-established Japanese brand specializing in technical Alpine skiwear, offering a diverse range of collections for men, women, and juniors. The brand is recognized for its high-quality products, which are trusted by both elite athletes and general users worldwide. Phenix has recently become the official clothing partner for the Swedish Alpine National Team, further solidifying its reputation in the skiing community. With a commitment to functionality and performance, Phenix continues to innovate in the skiwear industry.
How much funding has Phenix raised?
Phenix has raised a total of $4.6M across 3 funding rounds:
Debt
$945K
Series A
$3.5M
Debt
$150K
Debt (2016): $945K, investors not publicly disclosed
Series A (2017): $3.5M led by KB Partners
Debt (2020): $150K supported by PPP
Key Investors in Phenix
KB Partners
KB Partners is a venture capital firm focusing on investing in passionate innovators at the intersection of sports and technology. With over 25 years of experience, they recognize the challenges of building early-stage companies and leverage their proven track record and extensive networks to foster growth. Their portfolio includes a range of innovative companies, such as golf simulators and real-time video streaming services. They operate as true partners, guiding the teams they support towards stellar results.
PPP
Public-Private Partnership
What's next for Phenix?
The substantial enterprise-level funding and recent strategic investment indicate that Phenix is likely in a scaling phase, aiming to expand its market reach and enhance its product development capabilities. The company's focus on high-performance skiwear, coupled with its official partnership with the Swedish Alpine National Team, positions it for further growth. Future initiatives may include broader international distribution, technological advancements in materials, and deeper integration into the professional skiing ecosystem. The company's commitment to quality and innovation suggests a strategic approach to capturing a larger share of the global ski apparel market.
See full Phenix company page
