What is Supertails?
Supertails operates as a comprehensive digital-first pet care platform, bridging the gap between retail and veterinary services. The company provides an extensive catalog of premium pet food, supplies, and accessories, complemented by digital health support, including online veterinary consultations and prescription medicine delivery. By centralizing these essential services, Supertails has established itself as a critical player in the D2C pet care sector, simplifying the complexities of pet parenting through a seamless, technology-driven interface that prioritizes convenience and quality.
How much funding has Supertails raised?
Supertails has raised a total of $85M across 5 funding rounds:
Series A
$10M
Multiple Rounds
$45M
Series C
$30M
Series A (2022): $10M with participation from Saama Capital, Fireside Ventures, and DSG Consumer Partners
Series B (2024): $15M led by Fireside Ventures, RPSG Capital Ventures, DSG Consumer Partners, and Sauce.vc
Series B (2024): $15M supported by Sauce.vc, RPSG Capital Ventures, DSG Consumer Partners, and Fireside Ventures
Series B (2024): $15M featuring RPSG Capital Ventures, Fireside Ventures, DSG Consumer Partners, and Sauce.vc
Series C (2026): $30M backed by Nippon India AIF Management, Sauce, Venturi Partners, Saama, RPSG Capital Ventures, Titan Capital, and Fireside Ventures
Key Investors in Supertails
Fireside Ventures
A prominent Indian venture capital firm specializing in early-stage consumer brands, known for its collaborative approach to building iconic, enduring businesses.
Sauce.vc
A high-engagement venture fund focused on disrupting the consumer sector, providing hands-on operational support to startups in the F&B and lifestyle segments.
RPSG Capital Ventures
A strategic investment fund targeting the D2C ecosystem, offering both capital and mentorship to help innovative Indian brands scale effectively.
What's next for Supertails?
With the successful closure of its latest funding round, Supertails is poised to transition from a scaling startup to a dominant market leader. The strategic capital will likely be deployed toward expanding its supply chain infrastructure, deepening its digital health service offerings, and potentially exploring new product categories within the pet wellness space. As the company continues to build its brand equity, it remains focused on maintaining its high-engagement model, ensuring that it remains the preferred destination for the growing demographic of urban pet owners in India.
See full Supertails company page
