What is Supertails?
Supertails operates as a comprehensive online pet care ecosystem based in Bengaluru, India. The platform provides a wide array of high-quality pet food, supplies, and accessories for dogs and cats. Beyond retail, Supertails offers essential services including online veterinary consultations, digital pet health support, and prescription medicine delivery. Its integrated digital interface aims to simplify pet parenting, making it more convenient and accessible for a growing base of pet owners.
How much funding has Supertails raised?
Supertails has raised a total of $85M across 5 funding rounds:
Series A
$10M
Multiple Rounds
$45M
Series C
$30M
Series A (2022): $10M with participation from Saama Capital, Fireside Ventures, and DSG Consumer Partners
Series B (2024): $15M led by DSG Consumer Partners, RPSG Capital Ventures, Sauce.vc, and Fireside Ventures
Series B (2024): $15M supported by RPSG Capital Ventures, DSG Consumer Partners, Fireside Ventures, and Sauce.vc
Series B (2024): $15M featuring Fireside Ventures, RPSG Capital Ventures, Sauce.vc, and DSG Consumer Partners
Series C (2026): $30M backed by RPSG Capital Ventures, Venturi Partners, Nippon India AIF Management, Saama, Fireside Ventures, Sauce, and Titan Capital
Key Investors in Supertails
RPSG Capital Ventures
RPSG Capital Ventures is a venture capital fund focused on consumer brands, particularly in the D2C ecosystem across food & beverage, personal care, and lifestyle sectors. Established in 2018, the firm partners with passionate founders to build and scale enduring consumer businesses in India.
Venturi Partners
Venturi is a consumer-focused investment platform that empowers entrepreneurs to build disruptive brands and create a better future. The company emphasizes partnerships and authentic relationships with founders, investors, and teams, prioritizing transparency, trust, and collaboration.
Nippon India AIF Management
Nippon India Alternative Investments is a leading asset manager in India, focusing on Category II and III alternative investment funds. With over 10 years of experience and 22 funds launched, the company helps clients achieve wealth growth through diverse and tailored investment strategies.
What's next for Supertails?
With substantial backing from strategic investors, Supertails is poised for accelerated growth. The company's focus on an integrated digital approach to pet care, encompassing both products and services, positions it well to capture a larger share of the rapidly expanding Indian pet market. Future developments are likely to include further enhancements to its digital health support, expansion of its service offerings, and potentially new product lines, all aimed at solidifying its leadership in the pet tech space.
See full Supertails company page
