What is Persado?
Founded in 2012 and headquartered in New York City, New York, Persado specializes in providing a marketing language cloud-based software solution. The company aims to enhance marketing effectiveness by leveraging artificial intelligence to generate and optimize marketing copy. Persado's platform analyzes vast amounts of data to create language that resonates with target audiences, thereby improving engagement and conversion rates for its clients. The company's focus on data-driven language generation positions it as a key player in the evolving landscape of digital marketing technology.
How much funding has Persado raised?
Persado has raised a total of $66M across 3 funding rounds:
Series A
$15M
Series B
$21M
Series C
$30M
Series A (2013): $15M with participation from Bain Capital Ventures
Series B (2015): $21M led by Bain & Company, Startup Capital Ventures, and Citi Ventures
Series C (2016): $30M supported by American Express, StarVest Partners, Goldman Sachs, and Bain Capital Ventures
Key Investors in Persado
Bain Capital Ventures
Bain Capital Ventures is a prominent venture capital firm known for its investments in early-stage and growth-stage companies. They focus on identifying and supporting innovative businesses across various sectors, providing strategic guidance and capital to foster significant growth and market leadership.
American Express
American Express is a global financial services corporation that offers a wide range of payment solutions and travel services. Their investment in Persado suggests a strategic interest in the intersection of marketing technology and financial services, potentially exploring new avenues for customer engagement and brand communication.
StarVest Partners
StarVest Partners is a growth equity firm that specializes in technology-enabled business-to-business services. Their investment in Persado highlights a focus on companies leveraging technology to drive business outcomes, particularly in areas like SaaS and digital marketing.
What's next for Persado?
With the recent injection of major strategic investment, Persado is poised for accelerated growth and further innovation in its marketing language technology. The substantial total funding of $66M indicates a strong investor confidence in the company's business model and future prospects. This capital will likely be deployed to enhance product development, expand market reach, and strengthen its competitive advantage in the AI-powered marketing solutions space. Persado's trajectory suggests a move towards scaling its operations and solidifying its position as a leader in enterprise-level marketing technology.
See full Persado company page
