What is Perk?
Perk's Rewarded Engagement Platform is designed to bridge the gap between advertisers and consumers, aiming to deliver profound insights and actionable results. The platform facilitates deep connections between brands and consumers, fostering greater engagement, loyalty, and conversion. Perk IQ, its insights and intelligence solution, empowers brands to measure performance and uncover valuable data concerning advertising attribution, brand impact, and consumer purchase behavior. This focus on data-driven consumer engagement places Perk within the competitive landscape of marketing technology and consumer analytics.
How much funding has Perk raised?
Perk has raised a total of $326M across 4 funding rounds:
Multiple Rounds
$26M
Debt
$300M
Unspecified (2015): $2.1M, investors not publicly disclosed
Private Equity (2015): $20.2M, investors not publicly disclosed
Private Equity (2015): $3.8M, investors not publicly disclosed
Debt (2026): $300M featuring Blue Owl, Liquidity, Hercules Capital, and Neuberger Berman
Key Investors in Perk
Blue Owl
Blue Owl is an asset management company that specializes in capital solutions and direct lending. They are based in New York, New York.
Liquidity
This investor's description appears to be for a different company (Stickerbox) and may not be directly relevant to Perk's funding round. Further due diligence would be required to ascertain their specific investment thesis for Perk.
Hercules Capital
Hercules Capital is a specialty finance company focused on providing senior secured venture growth loans to high-growth, innovative venture capital-backed companies in a broad variety of technology, life sciences and sustainable and renewable technology industries. Hercules Capital is headquartered in Palo Alto, California.
What's next for Perk?
The recent major strategic investment signals a pivotal phase for Perk, likely focused on scaling its operations, expanding its market reach, and further developing its proprietary technology. With enterprise-level funding, the company is positioned to enhance its Rewarded Engagement Platform and Perk IQ capabilities, potentially exploring new verticals or deepening its existing advertiser and consumer relationships. Future strategic moves may involve acquisitions or partnerships to solidify its market leadership in consumer insights and engagement.
See full Perk company page
