What is Peripheral Labs?
Founded in 2024 by former self-driving car experts Kelvin Cui and Mustafa Khan, Peripheral Labs leverages cutting-edge sensors, computer vision, and AI-driven 3D reconstruction to generate volumetric video for live sports. Their technology enables broadcasters and fans to experience sporting events from multiple dynamic angles, creating an immersive, 'inside-the-video-game' perspective. By applying robotics perception principles, Peripheral Labs aims to drastically reduce the number of cameras required for production, from over 100 down to as few as 32, thereby lowering costs and providing rich biomechanical and positional data for teams, leagues, and broadcasters via their proprietary sensor stack and software platform. This innovative approach to sports visualization marks a significant advancement in media production.
How much funding has Peripheral Labs raised?
Peripheral Labs has raised a total of $3.6M across 1 funding round:
Seed
$3.6M
Seed (2025): $3.6M with participation from Entrepreneur First, Transpose Platform, Khosla Ventures, and Daybreak Capital Partners
Key Investors in Peripheral Labs
Entrepreneur First
Entrepreneur First is an international Talent Investor that supports individuals in building technology companies, headquartered in London, UK.
Transpose Platform
Transpose Platform is a global venture capital fund focused on early-stage companies, known for its extensive network and support beyond financial investment.
Khosla Ventures
Khosla Ventures provides venture assistance and strategic advice to entrepreneurs working on breakthrough technologies across various sectors including AI, robotics, and sustainable energy.
What's next for Peripheral Labs?
With its recent major strategic investment, Peripheral Labs is poised for significant scaling and technological advancement. The company's focus on reducing production costs and enhancing viewer experience through AI-driven volumetric video suggests a strategic push towards broader adoption within the sports broadcasting industry. Future developments will likely involve refining their sensor technology, expanding their software capabilities for data analytics, and forging deeper partnerships with leagues and media outlets. The enterprise-level funding indicates confidence in their disruptive technology and its potential to reshape how sports are consumed and analyzed.
See full Peripheral Labs company page
