What is Performance Cycle?
Motorcycle Superstore, operating under the Performance Cycle umbrella, has been a key player in the motorcycle aftermarket since its inception in 1981. Based in Colorado, the company offers an extensive catalog of products catering to diverse riding styles, including on-road, off-road, motocross, and adventure. Their inventory spans essential gear like helmets and boots, performance parts such as tires, and a wide array of electronics and casual wear. This comprehensive approach positions Motorcycle Superstore as a go-to destination for both casual riders and dedicated enthusiasts seeking quality equipment and accessories.
How much funding has Performance Cycle raised?
Performance Cycle has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
What's next for Performance Cycle?
The company's recent major strategic investment, within the context of large-scale late-stage funding, suggests a focus on scaling operations, enhancing market penetration, and potentially exploring new product lines or technological integrations. This capital infusion is likely to bolster Performance Cycle's competitive edge against online and brick-and-mortar rivals, enabling further development of its e-commerce platform and customer engagement strategies. The company is poised to leverage this backing to solidify its leadership in the motorcycle retail space.
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