What is PERCY AI?
Formerly known as Buyside, PERCY AI operates as a sophisticated data analytics and marketing platform designed to unlock the value of untapped consumer behavioral data. By aggregating client activity during the critical pre-buying and pre-selling phases of the real estate lifecycle, the company provides actionable intelligence that empowers professionals to capture seller leads and secure more listings. The platform serves as a bridge between raw data and intelligent marketing execution, enabling firms to optimize their outreach and improve conversion rates in a highly competitive market environment.
The company's core value proposition lies in its ability to synthesize complex behavioral patterns into intuitive tools. By focusing on the intersection of real estate and mortgage services, PERCY AI enables brokers to maintain deeper relationships with their clients, effectively turning data into a sustainable competitive advantage. This focus on high-intent lead identification has made the platform an essential component for modern real estate enterprises looking to scale their operations through data-driven decision-making.
How much funding has PERCY AI raised?
PERCY AI has raised a total of $10M across 1 funding round:
Other Financing Round
$10M
Other Financing Round (2022): $10M with participation from Howard Hanna Real Estate Services
Key Investors in PERCY AI
Howard Hanna Real Estate Services
The Hanna Family of Companies is a leading family-owned and -operated real estate organization dedicated to providing comprehensive services across multiple states. With a focus on real estate, title, insurance, and mortgage solutions, the company delivers a full spectrum of services to support clients at every stage of property ownership.
What's next for PERCY AI?
With this major enterprise-level funding, PERCY AI is poised to expand its market footprint and enhance its suite of predictive analytics tools. The strategic backing from industry leaders suggests a clear path toward deeper integration within the real estate and mortgage ecosystem. Future growth initiatives will likely focus on scaling the platform's machine learning capabilities to provide even more granular insights into consumer intent. As the real estate industry continues to digitize, PERCY AI is strategically positioned to become the standard for behavioral data utilization, helping professionals navigate market volatility while maximizing their transaction sides through precision marketing and enhanced client engagement strategies.
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