What is Perch?
Perch operates at the intersection of interactive retail displays and cloud-based analytics, providing a sophisticated platform for in-store shopper marketing. By leveraging smart shelf technology, the company enables retailers to transform static product displays into dynamic, data-driven touchpoints. This approach not only enhances the consumer journey but also provides actionable insights into shopper behavior, directly impacting ROI and brand loyalty. Following its acquisition by Raydiant, Perch has solidified its market position as a leader in retail innovation, effectively digitizing the physical store experience to compete with the agility of e-commerce platforms.
How much funding has Perch raised?
Perch has raised a total of $4.3M across 5 funding rounds:
Angel/Seed
$1.1M
Private Equity
$1M
Angel/Seed
$1.7M
Debt
$150K
Debt
$330K
Angel/Seed (2015): $1.1M, investors not publicly disclosed
Private Equity (2016): $1M, investors not publicly disclosed
Angel/Seed (2018): $1.7M, investors not publicly disclosed
Debt (2020): $150K featuring PPP
Debt (2021): $330K backed by PPP
Key Investors in Perch
PPP
Public-Private Partnership
Undisclosed Investors
Undisclosed Investors
What's next for Perch?
With the backing of its recent strategic financing, Perch is poised to accelerate its integration within the broader Raydiant ecosystem. The focus will likely shift toward scaling its proprietary analytics cloud platform and expanding its footprint across global retail chains. As the retail sector continues to prioritize omnichannel strategies, Perch's ability to deliver measurable, real-time data from the shelf edge will be instrumental in driving future growth. The company is expected to refine its hardware-software synergy, ensuring that brick-and-mortar retailers can maintain competitive relevance through enhanced customer engagement and operational efficiency.
See full Perch company page
