What is Percent?
Percent operates as a sophisticated financial technology platform designed to unlock exclusive private credit opportunities for diverse portfolios. Based in New York, the company is effectively bridging the gap between institutional-grade alternative investments and the modern investor. By streamlining the discovery and allocation process, Percent is actively powering the future of private markets, transforming how capital is deployed in non-traditional asset classes. Their platform serves as a critical nexus for transparency and efficiency, addressing long-standing liquidity and accessibility challenges inherent in private credit markets.
How much funding has Percent raised?
Percent has raised a total of $12.5M across 1 funding round:
Series A
$12.5M
Series A (2021): $12.5M with participation from B Capital and White Star Capital
Key Investors in Percent
B Capital
B Capital is a global investment firm that partners with visionary entrepreneurs to build transformative companies, focusing on growth-stage technology businesses across various sectors.
White Star Capital
White Star Capital is a global multi-stage technology investment platform that partners with exceptional entrepreneurs to build ambitious international businesses, with a focus on Series A and B stages.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Percent?
With this major enterprise-level funding, Percent is poised to enter a new phase of aggressive market expansion and product development. The strategic focus will likely center on deepening its technological moat, potentially integrating advanced data analytics to further optimize risk assessment for its private credit offerings. As the company scales, it will likely prioritize the acquisition of new institutional partnerships and the diversification of its asset inventory. By maintaining its commitment to transparency and technological innovation, Percent is set to solidify its position as a foundational player in the evolving fintech ecosystem, ultimately reshaping the accessibility of private credit for the next generation of market participants.
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