What is Peel-Works?
Peel-Works operates at the intersection of SaaS-based salesforce transformation and advanced business analytics. By providing comprehensive presence and performance management tools, the company enables large and medium-sized enterprises to streamline their extended salesforce operations. Its flagship products, such as 9Yards and Genius, are engineered to ensure flawless execution in the marketplace, allowing organizations to drive higher sales volume and improve process-driven business results. The platform serves as a vital infrastructure layer for companies managing complex, distributed sales teams across diverse industrial sectors.
How much funding has Peel-Works raised?
Peel-Works has raised a total of $17.4M across 5 funding rounds:
Series A
$2M
Series B
$5M
Series C
$4.6M
Series D
$2.8M
Other Financing Round
$3M
Series A (2014): $2M with participation from IDG Ventures India and Inventus Capital Partners
Series B (2019): $5M led by Inventus Capital India, Unilever Ventures, Bruno Raschle, HDFC Bank, Equanimity Ventures, and Chiratae Ventures
Series C (2019): $4.6M supported by Equanimity Ventures, Trifecta Capital Services, IDG Capital, Inventus Capital, Unilever Ventures, and Bruno Raschale
Series D (2020): $2.8M featuring CSEC Ventures
Other Financing Round (2020): $3M backed by BlackSoil Capital Pvt. Ltd
Key Investors in Peel-Works
Inventus Capital
Inventus Capital is a venture capital firm that specializes in leading Seed rounds for Silicon Valley startups, providing them with the necessary support to reach Series A milestones.
Chiratae Ventures
Chiratae Ventures is an established Indian technology venture capital fund advisor based in Bengaluru, managing $1.3 billion in assets across seven funds.
HDFC Bank
HDFC Bank is one of India’s leading private banks and was among the first to receive approval from the Reserve Bank of India to set up a private sector bank in 1994.
What's next for Peel-Works?
With the recent strategic investment, Peel-Works is well-positioned to accelerate its product roadmap and deepen its market penetration. The focus will likely shift toward enhancing the AI-driven insights within its analytics suite and expanding its footprint in emerging markets where extended salesforce management remains a significant operational challenge. By leveraging its established partnerships and robust technological foundation, the company is poised to transition from a scaling enterprise to a dominant force in the sales enablement ecosystem, potentially targeting further international expansion and product diversification to maintain its competitive edge.
See full Peel-Works company page
