What is Pear Commerce?
Founded in 2018 and based in Milwaukee, Pear Commerce is a software startup dedicated to empowering CPG companies. Its platform is designed to convert existing national ad campaigns and retailer partnerships into tangible online transactions, thereby acquiring new customers and fostering repeat purchases. Pear Commerce's solution addresses the critical need for CPG brands to build and enhance their direct-to-consumer online channels.
How much funding has Pear Commerce raised?
Pear Commerce has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2024): $10M with participation from Heartland Ventures and Stage 2 Capital
Key Investors in Pear Commerce
Heartland Ventures
Heartland Ventures is an investment firm with extensive venture experience, focusing on early-stage technology companies, particularly those in the heartland region of the United States. They typically make initial investments up to $1 million, with potential to invest up to $2.5 million per company.
Stage 2 Capital
Stage 2 Capital is a venture capital fund that invests in B2B software companies, leveraging a network of over 800 go-to-market experts to support portfolio companies in scaling revenue. They focus on sectors including Fintech, AI, and Marketplaces.
What's next for Pear Commerce?
The recent major strategic investment, likely a Series A given the context, indicates Pear Commerce is entering a scaling phase. This funding will be instrumental in expanding its technological capabilities, growing its sales and marketing efforts, and potentially forging new strategic partnerships. The company is poised to further solidify its position in the CPG tech landscape by enhancing its transaction-driving software and broadening its reach across national advertising and retail networks.
See full Pear Commerce company page
