What is Payfirma?
Founded in 2010 and headquartered in British Columbia, Canada, Payfirma operates as an award-winning payments company. It empowers businesses to seamlessly accept credit and debit card transactions across various channels, including online, in-store, and via mobile devices. This comprehensive payment processing capability positions Payfirma as a versatile solution for businesses seeking to modernize their transaction infrastructure.
How much funding has Payfirma raised?
Payfirma has raised a total of $15.5M across 2 funding rounds:
Private Equity
$2.5M
Series A
$13M
Private Equity (2014): $2.5M, investors not publicly disclosed
Series A (2015): $13M led by Great West Lifeco, CIBC World Markets, N. Murray Edwards, New Brunswick Investment Management Corporation, Canaccord Genuity Group, and Dundee Capital Markets
Key Investors in Payfirma
Canaccord Genuity Group
Canaccord Genuity Group is an independent, full-service financial services firm specializing in wealth management and capital markets. Established in 1950 and headquartered in Vancouver, British Columbia, it is publicly traded on the TSX.
Great West Lifeco
Undisclosed investor participating in the funding round.
CIBC World Markets
Undisclosed investor participating in the funding round.
What's next for Payfirma?
The recent major strategic investment in Payfirma signals a pivotal phase for the company, likely aimed at accelerating product development, expanding market reach, and enhancing its technological infrastructure. This infusion of capital is expected to fuel further innovation in payment solutions, potentially leading to new service offerings and a strengthened competitive advantage in the digital payments landscape. The company's focus on enabling diverse transaction methods suggests a strategy geared towards capturing a broad spectrum of business needs.
See full Payfirma company page
