What is Paws?
Headquartered in Hoboken, New Jersey, Paws operates at the intersection of hardware engineering and digital production. The company provides a comprehensive suite of studio and portable motion control systems, including the proprietary Gazelle portable motion control crane. By integrating Kuper RTMC software with industry-standard CG programs such as Maya, Paws enables filmmakers to achieve complex, repeatable camera movements essential for live-action, tabletop, and model-based production. Their service model extends beyond equipment rental to include virtual set capabilities, effectively serving as a critical partner for high-end production houses requiring technical reliability and precision.
The company's market position is defined by its ability to bridge the gap between physical motion control and digital integration. With a focus on three-axis heads and custom model movers, Paws supports the production of high-fidelity visual content, ensuring that technical constraints do not limit creative vision. Their commitment to utilizing advanced software interfaces ensures that their hardware remains compatible with modern digital workflows, cementing their status as a key player in the motion control rental sector.
How much funding has Paws raised?
Paws has raised a total of $300K across 2 funding rounds:
Debt
$150K
Debt
$150K
Debt (2024): $150K with participation from BayFirst National Bank
Debt (2024): $150K led by BayFirst National Bank
Key Investors in Paws
BayFirst National Bank
A financial institution providing commercial banking services and debt financing solutions to support the growth and operational needs of established businesses.
What's next for Paws?
With the recent infusion of capital, Paws is well-positioned to accelerate its growth trajectory within the competitive production technology market. The strategic allocation of these funds will likely focus on expanding their inventory of high-end motion control hardware and enhancing their virtual production studio offerings. As the industry shifts toward more integrated virtual sets and real-time rendering, Paws is poised to capitalize on the demand for seamless hardware-software synchronization. Future initiatives will likely involve scaling their operational footprint to support larger, more complex production requirements, ensuring that they remain at the forefront of cinematic innovation and technical excellence.
See full Paws company page
