What is Pattern Brands?
Headquartered in New York City, Pattern Brands is a dynamic collective of brands dedicated to enhancing the enjoyment of daily life. Established in 2019, the company has successfully launched and scaled design-forward home-centric brands, including OpenSpaces for organization essentials and EqualParts for cookware. In 2021, Pattern Brands strategically acquired GIR, a well-regarded line of kitchen accessories. The founding team's prior experience at Gin Lane, a prominent creative agency with over a decade of success in building direct-to-consumer brands and digital experiences across diverse sectors like fashion, beauty, food, personal health, and telemedicine, provides a strong foundation for Pattern's continued innovation and market penetration.
How much funding has Pattern Brands raised?
Pattern Brands has raised a total of $127M across 5 funding rounds:
Multiple Rounds
$42M
Debt
$60M
Series B
$25M
Series A (2019): $14M with participation from NextView Ventures, Primary Venture Partners, Kleiner Perkins, and RRE Ventures
Series A (2019): $14M led by NextView Ventures, Kleiner Perkins, RRE Ventures, and Primary Venture Partners
Series A (2019): $14M, investors not publicly disclosed
Debt (2021): $60M featuring RRE Ventures, Kleiner Perkins, HOF Capital, Primary Venture Partners, RSE Ventures, and Victory Park Capital
Series B (2022): $25M backed by RRE Ventures, Verlinvest, Toba Capital, Victory Park Capital, Primary, and BAM Elevate
Key Investors in Pattern Brands
Verlinvest
Verlinvest is a privately-owned investment company focused on building global, fast-growing consumer businesses and brands, particularly in the food and beverages, digital, and healthcare sectors. They invest in visionary business leaders to foster category-defining companies.
Victory Park Capital
Victory Park Capital Advisors, LLC (VPC) is an investment firm that provides capital to emerging and established companies worldwide, specializing in serving businesses that are unable to access traditional funding sources through innovative financing solutions.
Kleiner Perkins
Kleiner Perkins is a venture capital firm that invests in early and growth-stage technology and lifescience companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech with capital and operational support.
What's next for Pattern Brands?
With a substantial financial backing and a recent strategic investment, Pattern Brands is poised for accelerated growth. The company's focus on curated home goods and kitchenware, combined with its proven ability to acquire and integrate successful brands, positions it favorably in the competitive consumer market. Future initiatives will likely involve expanding its brand portfolio, enhancing product lines, and optimizing its direct-to-consumer channels. The company's history of securing significant capital suggests a strategy geared towards scaling operations and potentially exploring new market segments or product categories.
See full Pattern Brands company page
