What is Partly?
Established in 2020, Partly operates as a specialized technology firm dedicated to building the global digital infrastructure for replacement parts. The company provides a comprehensive Parts Commerce Platform that serves as a bridge between auto parts manufacturers, retailers, and distribution networks. By addressing the historical fragmentation in the automotive aftermarket, Partly enables its clients to deliver seamless, data-driven procurement experiences. Its market position is defined by its ability to solve complex inventory and compatibility challenges, effectively modernizing a sector that has traditionally relied on manual, inefficient processes.
How much funding has Partly raised?
Partly has raised a total of $72.7M across 3 funding rounds:
Seed
$1.7M
Series A
$21M
Series B
$50M
Seed (2020): $1.7M, investors not publicly disclosed
Series A (2022): $21M led by Blackbird Ventures, Octopus Ventures, Ten13 Management, and Square Peg
Series B (2026): $50M supported by AirTree Ventures, Activant Capital Group, Ecliptic VC, Square Peg, Blackbird Ventures, WndrCo, DST Global, and Icehouse Ventures
Key Investors in Partly
Blackbird Ventures
An Australian venture capital firm that partners with ambitious founders from the earliest stages, providing long-term support and access to a network of successful technology entrepreneurs.
Square Peg
A venture capital firm focused on investing in emerging technology companies across the internet economy in Australia, New Zealand, Southeast Asia, and Israel.
Activant Capital Group
A research-led growth firm that invests in companies digitizing enterprise operations and automating workflows to enhance global fulfillment experiences.
What's next for Partly?
With the successful closure of this major strategic investment, Partly is well-positioned to scale its operations and expand its footprint across international markets. The company's strategic roadmap likely involves deepening its integration with global automotive networks and enhancing the predictive capabilities of its commerce platform. As it moves into this next phase of development, Partly will focus on leveraging its capital reserves to attract top-tier engineering talent and further refine its proprietary data models, ensuring it remains the primary digital backbone for the automotive parts industry.
See full Partly company page
