What is Partly?
Founded in 2020, Partly operates as a specialized technology provider dedicated to building the global infrastructure for replacement parts. The company's core offering, the Parts Commerce Platform, serves as a critical bridge between auto parts manufacturers, retailers, and distribution networks. By facilitating fitter-first experiences, Partly addresses long-standing inefficiencies in the automotive supply chain, enabling stakeholders to streamline procurement and improve inventory accuracy. Its market position is defined by its ability to transform complex, legacy data into actionable commerce solutions, effectively digitizing a sector that has historically relied on manual processes.
How much funding has Partly raised?
Partly has raised a total of $72.7M across 3 funding rounds:
Seed
$1.7M
Series A
$21M
Series B
$50M
Seed (2020): $1.7M, investors not publicly disclosed
Series A (2022): $21M led by Ten13 Management, Blackbird Ventures, Octopus Ventures, and Square Peg
Series B (2026): $50M supported by Ecliptic VC, Square Peg, Icehouse Ventures, WndrCo, Blackbird Ventures, DST Global, Activant Capital Group, and AirTree Ventures
Key Investors in Partly
Ecliptic VC
Ecliptic VC is a venture capital firm focused on empowering New Zealand start-ups through a hands-on approach that combines investment with active management resources.
Square Peg
Square Peg is a venture capital firm that invests in emerging technology companies across the internet economy in Australia and New Zealand, Southeast Asia, and Israel.
Icehouse Ventures
Icehouse Ventures is an early-stage venture firm with significant assets under management, dedicated to backing Kiwi innovators and supporting them to take on the global market.
What's next for Partly?
Looking ahead, the strategic deployment of this capital will likely focus on deepening the platform's technical capabilities and expanding its footprint in key international markets. As the automotive industry undergoes a digital transformation, Partly is poised to capture significant market share by providing the essential software layer for parts commerce. The company's focus will remain on scaling its enterprise-level solutions, fostering deeper partnerships with global automotive networks, and maintaining its competitive edge through continuous innovation in data-driven supply chain management.
See full Partly company page
