What is Parade?
Parade operates as a direct-to-consumer intimates brand, dedicated to producing sustainable undergarments for a diverse range of body types and sizes. The company distinguishes itself through its commitment to inclusivity and environmental responsibility, aiming to redefine the intimates market by offering ethically produced, comfortable, and stylish options. This approach has positioned Parade as a notable player in the evolving landscape of conscious consumerism within the fashion industry.
How much funding has Parade raised?
Parade has raised a total of $23M across 2 funding rounds:
Angel/Seed
$3M
Series B
$20M
Angel/Seed (2019): $3M with participation from Cassius Group, Greycroft Partners, and Lerer Hippeau Ventures
Series B (2021): $20M led by Stripes Group
Key Investors in Parade
Stripes Group
Stripes Group is a leading growth equity firm based in New York City, specializing in investments within branded consumer and software companies. They partner with market-leading businesses to foster growth and support the next generation of iconic companies.
Cassius Group
Cassius Group provides consultancy and integration services to corporate clients globally, with expertise spanning the technology spectrum. They have a significant footprint across Asia and EMEA, offering a wide range of systems and services.
Greycroft Partners
Greycroft is a prominent venture capital firm focused on the internet and mobile markets, leveraging its extensive network to help entrepreneurs build successful businesses. They manage substantial assets and have a broad portfolio of early-stage investments.
What's next for Parade?
With the recent injection of major strategic investment, Parade is poised for accelerated growth and market penetration. The company is likely to leverage this capital to enhance its supply chain, expand its product offerings, and deepen its engagement with its customer base. Further development in sustainable materials and manufacturing processes can be anticipated, reinforcing Parade's brand ethos. The enterprise-level backing suggests confidence from investors in Parade's business model and its potential to scale significantly within the competitive intimates market.
See full Parade company page
