What is Parade?
Parade operates as a modern, direct-to-consumer intimates brand that has fundamentally challenged traditional industry standards. By focusing on sustainable materials and a commitment to body inclusivity, the company has cultivated a loyal customer base that values ethical production alongside aesthetic appeal. Positioned at the intersection of fashion and social responsibility, Parade leverages digital-first distribution channels to bypass legacy retail bottlenecks. This market position allows the brand to maintain agility in product development while fostering deep community engagement, a critical component of its ongoing growth strategy in the crowded apparel landscape.
How much funding has Parade raised?
Parade has raised a total of $23M across 2 funding rounds:
Angel/Seed
$3M
Series B
$20M
Angel/Seed (2019): $3M with participation from Greycroft Partners, Cassius Group, and Lerer Hippeau Ventures
Series B (2021): $20M led by Stripes Group
Key Investors in Parade
Stripes Group
Based in New York City, Stripes is a leading growth equity firm that invests in branded consumer and software companies. For over a decade, Stripes has partnered with market-leading businesses, fueling the next generation of iconic companies with service and resources that make a critical difference.
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring their products to market.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm focused on investing in innovative startups, particularly in the early stages such as Seed and Pre-Seed rounds. They aim to support founders with great ideas who are willing to tackle challenging problems, fostering long-term success through their expertise as former operators.
What's next for Parade?
With the recent injection of capital, Parade is well-positioned to accelerate its operational footprint and deepen its market penetration. The company is expected to focus on scaling its supply chain infrastructure to support increased demand while maintaining its commitment to sustainable practices. Strategic priorities likely include expanding its product portfolio, enhancing its digital customer experience, and exploring new geographic markets. As the brand matures, the focus will shift toward sustaining its competitive advantage through data-driven consumer insights and continued innovation in material science, ensuring that Parade remains a leader in the evolving sustainable intimates category.
See full Parade company page
