What is Parachute?
Founded in 2014, Parachute has evolved from a curated bedding assortment to a comprehensive multi-category home company. Headquartered in Los Angeles, the brand is known for its thoughtfully designed products, responsibly manufactured by global craftspeople using premium materials. Parachute's offerings span bedding, mattresses, bath, apparel, décor, and furniture, all inspired by comfort and relaxation. The company operates fifteen retail storefronts across the U.S. and has recently expanded into Canada, demonstrating a successful omnichannel strategy. Its expansion into physical retail alongside its strong online presence at www.parachutehome.com highlights its commitment to customer accessibility and brand experience.
How much funding has Parachute raised?
Parachute has raised a total of $45.5M across 3 funding rounds:
Private Equity
$5.5M
Series A
$10M
Series C
$30M
Private Equity (2015): $5.5M with participation from Upfront Ventures and Raymond James
Series A (2016): $10M led by Flybridge Capital Partners and Upfront Ventures
Series C (2018): $30M supported by Grace Beauty Capital, Susa Ventures, Raymond James, Suffolk Equity Partners, JAWS Ventures, Upfront Ventures, and HIG Capital
Key Investors in Parachute
Grace Beauty Capital
Grace Beauty Capital is a venture capital arm specializing in early-stage and established beauty and consumer companies, offering brand distribution, market assessment, and retail sales execution to help partners scale.
Susa Ventures
Susa Ventures is an early-stage venture capital firm that invests in seed-stage startups, providing capital and community without taking board seats, aiming to build billion-dollar companies.
Raymond James
Raymond James Financial is a diversified financial services company providing investment advisory, brokerage, asset management, and capital markets services, with a focus on wealth management.
What's next for Parachute?
The recent major strategic investment signals a new phase of growth for Parachute, likely focused on scaling operations, expanding its retail footprint, and potentially exploring new product categories or international markets. With a solid foundation in premium home goods and a proven ability to connect with consumers through design and quality, Parachute is well-positioned to leverage this capital for further market penetration. The company's trajectory suggests a strategic focus on enhancing its direct-to-consumer model while solidifying its presence in brick-and-mortar retail, aiming to become a dominant force in the lifestyle home goods industry.
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