What is PageFair?
PageFair Limited, founded in 2012 and headquartered in Dublin, Ireland, offers a comprehensive suite of solutions designed to detect and measure adblockers. The company provides an analytics service that enables websites to quantify adblocker usage among their visitor base. Additionally, PageFair offers a supplemental advertising system that can display ads to users employing adblockers, thereby helping publishers recover lost advertising revenue. With operations extending to St. Louis, Missouri, and Prague, Czech Republic, PageFair operates as a subsidiary of Blockthrough Inc. since November 15, 2018. The company's focus on addressing the pervasive issue of adblocking positions it as a key player in the digital advertising ecosystem.
How much funding has PageFair raised?
PageFair has raised a total of $400K across 1 funding round:
Private Equity
$400K
Private Equity (2014): $400K with participation from Enterprise Ireland, Frontline Ventures, and Tribal Ventures
Key Investors in PageFair
Enterprise Ireland
Enterprise Ireland, a government agency established in 1998, focuses on the development and growth of Irish businesses in manufacturing and internationally traded services, providing strategic support for companies like PageFair.
Frontline Ventures
Frontline Ventures is a venture firm backing globally ambitious B2B businesses, with a focus on early-stage investments and go-to-market strategies, supporting PageFair's expansion.
Tribal Ventures
Tribal Ventures is an early-stage investment firm and growth studio founded by AdTech pioneers, providing strategic capital and operational support to fast-growing businesses in sectors like SaaS and AdTech.
What's next for PageFair?
The substantial late-stage funding and recent strategic investment indicate PageFair is poised for significant scaling and market expansion. This capital infusion will likely fuel further development of its anti-adblocking technology, enhance its analytics capabilities, and broaden its reach within the digital advertising landscape. The company's strategic positioning, coupled with robust backing, suggests a continued focus on innovation and market leadership in combating adblocking's impact on publisher revenue.
See full PageFair company page
