What is PageFair?
Founded in 2012 and headquartered in Dublin, PageFair Limited specializes in anti-adblocking solutions that empower websites to measure and mitigate the impact of ad-blocking software. The company offers a dual-pronged approach: an analytics service that provides granular data on visitor behavior regarding ad-blockers, and a supplemental advertising system designed to serve non-intrusive ads to users who would otherwise block them. This market position has made PageFair a key player in the AdTech sector, bridging the gap between user privacy preferences and the economic necessity of digital advertising. Following its acquisition by Blockthrough Inc. in 2018, the company has continued to influence how publishers manage the delicate balance of content monetization and user engagement.
How much funding has PageFair raised?
PageFair has raised a total of $400K across 1 funding round:
Private Equity
$400K
Private Equity (2014): $400K with participation from Frontline Ventures, Enterprise Ireland, and Tribal Ventures
Key Investors in PageFair
Frontline Ventures
Frontline Ventures is a specialized B2B venture firm with a strong presence in both Europe and the US, focusing on accelerating the growth of ambitious startups through strategic capital and operational expertise.
Enterprise Ireland
Enterprise Ireland is the Irish government agency responsible for the development and growth of Irish enterprises in global markets, providing essential support to high-potential startups.
Tribal Ventures
Tribal Ventures is an early-stage investment firm and growth studio founded by AdTech pioneers, offering strategic capital and hands-on operational guidance to high-growth SaaS and advertising technology companies.
What's next for PageFair?
With the backing of institutional investors and its subsequent integration into the Blockthrough ecosystem, PageFair is well-positioned to scale its operations and refine its ad-recovery technology. The strategic focus moving forward involves deepening its analytics capabilities to provide publishers with more actionable insights into user behavior. As the industry faces ongoing regulatory scrutiny and evolving browser privacy standards, PageFair's expertise in non-intrusive ad delivery will likely remain a cornerstone of its growth strategy. The firm's ability to adapt to these shifting market dynamics will be critical in maintaining its competitive edge as a leader in the ad-tech infrastructure space.
See full PageFair company page
