What is PageFair?
PageFair Limited, founded in 2012 and headquartered in Dublin, Ireland, with additional offices in St. Louis, Missouri, and Prague, Czech Republic, operates as a subsidiary of Blockthrough Inc. The company provides a comprehensive analytics service that enables websites to quantify the impact of adblockers on their visitor base. Furthermore, PageFair offers a supplemental advertising system designed to display advertisements to users who employ adblockers, thereby creating a pathway for publishers to maintain revenue streams. Its solutions are critical for businesses navigating the complexities of online advertising and user privacy.
How much funding has PageFair raised?
PageFair has raised a total of $400K across 1 funding round:
Private Equity
$400K
Private Equity (2014): $400K with participation from Tribal Ventures, Frontline Ventures, and Enterprise Ireland
Key Investors in PageFair
Tribal Ventures
Tribal Ventures is a premier early-stage investment firm and growth studio founded by AdTech pioneers, offering strategic capital and operational support to fast-growing businesses with a focus on highly selective investments where their industry expertise can propel entrepreneurs.
Frontline Ventures
Frontline is a venture firm backing globally ambitious B2B businesses, with funds focused on early-stage European companies and US-to-Europe expansion, leveraging significant industry expertise and a strong network for successful exits.
Enterprise Ireland
Enterprise Ireland is a government agency dedicated to the development and growth of Irish businesses in manufacturing and internationally traded services industries, providing support and resources for expansion.
What's next for PageFair?
The substantial backing and strategic investment PageFair has received indicate a strong market validation for its anti-adblocking technology. As a late-stage company, this capital infusion is likely to fuel further expansion, product development, and market penetration. PageFair is well-positioned to capitalize on the growing need for sophisticated ad management tools, potentially leading to enhanced partnerships and broader adoption across the digital publishing landscape. The company's trajectory suggests a focus on scaling its operations and solidifying its position as a leader in adblocker measurement and monetization.
See full PageFair company page
