What is OwnLocal?
OwnLocal operates as a sophisticated digital advertising platform designed to transform traditional media assets into high-performance digital marketing campaigns. The company specializes in the automated retrieval and expansion of advertisements from print, radio, and television sources. By leveraging advanced data extraction and accuracy verification, OwnLocal empowers local sales teams to offer comprehensive digital services, including localized SEO, SEM, and responsive brochure site generation. This end-to-end automation not only streamlines the workflow for media publishers but also provides actionable revenue insights and monthly performance reporting, effectively digitizing the local advertising landscape.
How much funding has OwnLocal raised?
OwnLocal has raised a total of $6.6M across 6 funding rounds:
Other Financing Round
$777K
Other Financing Round
$567K
Other Financing Round
$1.4M
Angel/Seed
$3.4M
Debt
$150K
Debt
$284K
Other Financing Round (2011): $777K with participation from Alex Moore, Joshua Baer, Justin Kitch, Trevor Blackwell, Lerer Hippeau Ventures, Automattic, Y Combinator, Jonathan Coon, 500.com, Paul Buchheit, Justin Yoshimura, Bill Boebel, Rick Timmins, Baseline Ventures, and Knight Enterprise Fund
Other Financing Round (2013): $567K led by Ed Roman and Baseline Ventures
Other Financing Round (2015): $1.4M supported by ZenStone Venture Capital, Andrew Roosevelt, and Daniel Curran
Angel/Seed (2015): $3.4M, investors not publicly disclosed
Debt (2020): $150K backed by PPP
Debt (2021): $284K with participation from PPP
Key Investors in OwnLocal
Y Combinator
A premier startup accelerator and seed funding provider based in Mountain View, known for fostering high-growth technology companies through mentorship and capital.
ZenStone Venture Capital
A venture capital firm specializing in early-stage and post-seed investments, with a focus on transformative application-layer technologies including AI and cloud services.
Baseline Ventures
A specialized firm with deep expertise in sports marketing, entertainment, and brand licensing, providing strategic value through global partnerships and digital services.
What's next for OwnLocal?
Looking ahead, the infusion of capital from the recent strategic investment will likely be directed toward enhancing the platform's machine learning capabilities and expanding its market reach. As the digital advertising sector continues to consolidate, OwnLocal's ability to provide a seamless, automated bridge for legacy media companies remains a significant competitive advantage. The company is expected to focus on deepening its integration with existing media workflows while potentially exploring new verticals in the small and medium business services sector. By maintaining its focus on operational efficiency and product-market fit, OwnLocal is poised to sustain its growth trajectory within the evolving enterprise-level digital marketing environment.
See full OwnLocal company page
