What is Owlet?
Owlet, Inc. is headquartered in Lehi, Utah, and specializes in digital parenting solutions designed to provide real-time data and insights to parents. The company's flagship products include the Dream Sock, an infant health monitor utilizing pulse oximetry to track vital signs like pulse rate, activity, oxygen levels, and sleep patterns. Additionally, Owlet offers the Owlet Cam for remote monitoring via smartphones, featuring video, audio, and predictive sleep insights. The company also provides accessories and bundled packages like the Dream Duo, integrating both the Smart Sock and Owlet Cam. Founded in 2012, Owlet aims to leverage technology to offer peace of mind and actionable data to parents navigating the early stages of child-rearing.
How much funding has Owlet raised?
Owlet has raised a total of $92.7M across 10 funding rounds:
Series A
$6M
Grant
$1M
Private Equity
$15M
Unspecified
$3.7M
Series B
$24M
Debt
$2M
Share Placement
$30M
Share Placement
$9M
Series A (2015): $6M supported by Eniac Ventures, Carpe Diem VC, Azimuth Ventures, Formation8, Peak Capital Partners, and ff Venture Capital
Grant (2015): $1M featuring National Institutes of Health
Private Equity (2016): $15M backed by National Institutes of Health, Eclipse, Broadway Angels, Trilogy Equity Partners, and Eniac ventures
Unspecified (2017): $3.7M, investors not publicly disclosed
Series B (2018): $24M, investors not publicly disclosed
Debt (2020): $2M supported by PPP
Share Placement (2023): $30M, investors not publicly disclosed
Share Placement (2024): $9M, investors not publicly disclosed
Key Investors in Owlet
Formation8
Formation 8 is a venture capital firm that supports entrepreneurs in building market-leading smart enterprise and energy technology companies, providing operational expertise to help its portfolio companies achieve global scale.
National Institutes of Health
The National Institutes of Health (NIH) is the primary agency of the United States government responsible for biomedical and health-related research, founded in 1887 and based in Bethesda, Maryland.
Eclipse
Eclipse Development Group excels in developing partnerships with municipalities and tenants to achieve aesthetically attractive quality projects that go beyond expectations.
What's next for Owlet?
The recent major strategic investment in Owlet signals a pivotal moment for the company, likely enabling further research and development into advanced infant monitoring technologies. This capital infusion is expected to fuel product innovation, potentially expanding the capabilities of their existing health and sleep tracking devices. Furthermore, the funding may support strategic market expansion, both domestically and internationally, to capture a larger share of the growing digital parenting solutions market. Owlet's focus on data-driven insights positions it to capitalize on the increasing consumer demand for connected home and health monitoring devices for infants.
See full Owlet company page
