What is Outside Interactive?
Headquartered in Boulder, Colorado, Outside, Inc. operates as a comprehensive media conglomerate that serves as the primary touchpoint for the active lifestyle community. Formerly known as Pocket Outdoor Media, the company has successfully integrated a vast portfolio of legacy brands—including Yoga Journal, SKI, BACKPACKER, and VeloNews—into a unified digital-first platform. By diversifying its revenue streams across web, print, podcasting, and video production, Outside, Inc. maintains a unique competitive advantage in capturing the attention of influential, high-intent consumers. Its market position is defined by its ability to synthesize specialized content with experiential offerings, effectively creating a closed-loop ecosystem that supports the entire lifecycle of an outdoor enthusiast's journey.
How much funding has Outside Interactive raised?
Outside Interactive has raised a total of $201M across 2 funding rounds:
Debt
$1M
Series B
$150M
Debt (2020): $1M with participation from PPP
Series B (2021): $150M led by Sequoia Heritage
Key Investors in Outside Interactive
Sequoia Heritage
A prominent investment firm that manages capital for a select group of institutions and individuals, focusing on long-term growth and strategic partnerships.
PPP
Public-Private Partnership
What's next for Outside Interactive?
With the recent influx of capital, Outside, Inc. is well-positioned to accelerate its digital transformation and expand its footprint in the health and fitness technology space. The strategic focus will likely center on enhancing user retention through personalized content delivery and deepening the integration of its various media properties. As the company matures, the emphasis will shift toward optimizing its subscription-based models and exploring new avenues for experiential commerce. By maintaining its focus on high-quality, authoritative journalism and community-driven experiences, Outside, Inc. is poised to remain the definitive authority in the active lifestyle market, potentially exploring further acquisitions to bolster its already extensive brand portfolio.
See full Outside Interactive company page
