What is Outfittery?
Outfittery Deutschland operates as a sophisticated retail technology platform that delivers personalized fashion experiences directly to the consumer. By leveraging a network of personal stylists and partnerships with over 150 established brands, the company provides a curated shopping experience that allows clients to receive tailored outfits at home. This model addresses the friction points of traditional retail by offering a try-before-you-buy service, which has proven highly effective in driving customer retention and increasing average order value within the competitive European fashion market.
How much funding has Outfittery raised?
Outfittery has raised a total of $59.7M across 3 funding rounds:
Private Equity
$17.7M
Private Equity
$20M
Unspecified
$22M
Private Equity (2014): $17.7M with participation from Holtzbrinck Ventures, High-TechGruenderfonds, Mangrove Capital partners, Highland Capital Partners, and IBB Ventures
Private Equity (2015): $20M led by Holtzbrinck Ventures, Mangrove Capital partners, Highland Capital Partners, and Northzone
Unspecified (2016): $22M supported by HV Holtzbrinck Ventures, Octopus Ventures, U-Start, Mangrove Capital partners, and Highland Capital Partners
Key Investors in Outfittery
Mangrove Capital Partners
A contrarian venture capital firm focused on empowering innovative entrepreneurs in Europe and Israel with a track record of backing early-stage unicorns.
Holtzbrinck Ventures
A prominent holding company and investment firm with extensive experience in publishing, electronic media, and global business information services.
Highland Capital Partners
A venture capital firm managing significant assets with a focus on long-term partnerships to help startups achieve scale and successful exits.
What's next for Outfittery?
Looking ahead, Outfittery is positioned to leverage its recent capital injection to further optimize its supply chain and enhance its data-driven styling capabilities. As the company matures, the focus is expected to shift toward deepening market penetration and potentially exploring new geographic territories. By maintaining its commitment to high-quality brand partnerships and seamless logistics, Outfittery remains well-equipped to navigate the evolving landscape of digital consumer services and sustain its competitive advantage in the personalized retail space.
See full Outfittery company page
