What is Orum?
Founded in 2018, Orum Inc has established itself as a leader in the sales technology space by developing an AI-driven system designed to maximize sales efficiency. The platform automates the process of connecting with potential customers, effectively reducing the time sales teams spend on manual dialing and lead qualification. By integrating sophisticated AI software into the sales stack, Orum enables organizations to scale their outreach efforts while maintaining a personalized touch, thereby driving higher conversion rates and operational productivity. The company's focus on solving the 'cold call' bottleneck has made it an essential tool for modern enterprise sales organizations looking to optimize their human capital.
How much funding has Orum raised?
Orum has raised a total of $22M across 1 funding round:
Series B
$22M
Series B (2022): $22M with participation from Craft Ventures, Tribe Capital, and Unusual Ventures
Key Investors in Orum
Craft Ventures
Craft Ventures is a venture firm focused on building great companies, particularly in the B2B technology sector. The firm is comprised of former founders and operators who provide valuable insights and access to senior talent for early-stage companies.
Tribe Capital
Tribe Capital Limited is a Private Equity firm providing corporate finance, fund management and venture capital through unique partnerships with players in key sectors of the emerging markets.
Unusual Ventures
Unusual Ventures is a venture capital firm headquartered in Menlo Park, CA, offering programmatic and hands-on services to support marketing, sales, and recruiting for its portfolio companies.
What's next for Orum?
With this latest round of financing, Orum is poised to enter a new phase of enterprise-level scaling. The company is expected to prioritize the enhancement of its AI algorithms to further improve call quality and lead prioritization, ensuring that sales representatives can focus on high-value interactions. Furthermore, the strategic backing from its investor base will likely facilitate deeper integrations with existing CRM ecosystems, solidifying Orum's role as a foundational component of the modern sales tech stack. As the company matures, the focus will shift toward sustaining its competitive advantage through continuous innovation and aggressive market penetration in the B2B sector.
See full Orum company page
