What is Oro?
Oro, Inc. provides a comprehensive suite of open-source commerce applications, including OroPlatform, OroCRM, OroMarketplace, and OroCommerce. As the only open-source eCommerce platform purpose-built for B2B companies, Oro addresses the specific, high-complexity requirements of wholesale and manufacturing businesses. Founded by the visionaries behind Magento, the company brings deep industry expertise to its product development, enabling organizations to achieve seamless digital transformation. Its market position is defined by a commitment to flexibility, scalability, and a robust ecosystem that supports the intricate workflows of enterprise-level commerce.
How much funding has Oro raised?
Oro has raised a total of $25.1M across 3 funding rounds:
Private Equity
$12M
Debt
$150K
Private Equity
$13M
Private Equity (2016): $12M with participation from Highland Europe
Debt (2020): $150K led by PPP
Private Equity (2023): $13M supported by Zubr Capital and Highland Europe
Key Investors in Oro
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on building collaborative and successful relationships. The company invests in growth-stage, product-led companies across software and consumer sectors in Europe and Israel, targeting those with strong customer momentum and clear product-market fit.
Zubr Capital
Zubr Capital is a modern Eastern European investment fund that specializes in transforming local IT companies into international entities. With over 12 years of private equity experience, the firm targets sectors including fintech, health technology, and eCommerce.
PPP
Public-Private Partnership
What's next for Oro?
With the recent influx of capital, Oro is well-positioned to accelerate its global expansion and deepen its product capabilities. The strategic focus will likely center on enhancing the interoperability of its commerce suite and expanding its footprint in key international markets. By prioritizing product-led growth and maintaining its open-source ethos, Oro aims to capture a larger share of the B2B digital commerce market. The company's roadmap suggests a continued emphasis on empowering enterprises to build bespoke, high-performance commerce experiences that drive long-term customer loyalty and operational efficiency.
See full Oro company page
