What is OpenX?
Established in 2007 and headquartered in Pasadena, California, OpenX Software Ltd. operates at the intersection of programmatic advertising and real-time bidding. The company has developed a comprehensive platform that integrates these advanced technologies to serve the online advertising ecosystem. OpenX's strategic approach focuses on providing a robust infrastructure for digital ad transactions, enabling publishers and advertisers to optimize their campaigns and reach target audiences effectively. The company's longevity and consistent capital raises suggest a mature stage in its development, likely focused on scaling operations and technological innovation.
How much funding has OpenX raised?
OpenX has raised a total of $80.5M across 6 funding rounds:
Series A
$5M
Series B
$15.5M
Series C
$10M
Series D
$20M
Series E
$25M
Debt
$5M
Series A (2007): $5M with participation from O'Reilly AlphaTech Ventures, First Round Capital, Mangrove Capital Partners, and Index Ventures
Series B (2008): $15.5M led by First Round Capital, O'Reilly AlphaTech Ventures, Mangrove Capital Partners, Accel Partners, and Index Ventures
Series C (2009): $10M supported by Jonathan Miller, First Round Capital, Index Ventures, Mangrove Capital Partners, Accel, and DAG Ventures
Series D (2011): $20M featuring Mitsui Global Investment, Sapphire Ventures, and Aol Ventures
Series E (2012): $25M backed by Presidio Ventures, Index Ventures, Cyber Communications, Samsung Ventures, SAP Ventures, Accel Partners, and Mitsui Global Investments
Debt (2020): $5M with participation from PPP
Key Investors in OpenX
Presidio Ventures
Presidio Ventures, the early-stage investment arm of Sumitomo Corporation, focuses on identifying promising growth industries and partnering with leading startups. They also assist portfolio companies in expanding into Japan and Asian markets.
Index Ventures
Index Ventures is a global venture firm that invests in entrepreneurs from seed to IPO, backing founders with bold visions to build enduring companies. Their portfolio includes notable tech giants like Adyen and Datadog.
Samsung Ventures
Samsung Ventures operates in the Venture Capital & Private Equity sector, investing in innovative companies. While specific investment focus areas are broad, their backing suggests alignment with technological advancements.
What's next for OpenX?
With a significant enterprise-level funding history, OpenX is strategically positioned for further expansion and innovation in the ad-tech industry. The recent major strategic investment indicates a strong vote of confidence from its backers, likely aimed at enhancing its platform capabilities, expanding its market reach, and potentially exploring new avenues within the digital advertising space. Future developments may include advancements in data analytics, AI-driven ad targeting, and further integration of its programmatic offerings to meet the increasing demands for efficient and effective online advertising solutions. The company's trajectory suggests a focus on solidifying its market leadership and driving sustainable growth.
See full OpenX company page
