What is OpenX?
Established in 2007 and headquartered in Pasadena, California, OpenX Software Ltd. operates at the intersection of programmatic advertising and real-time bidding. The company has developed a comprehensive platform that leverages these technologies to optimize online ad delivery and performance for publishers and advertisers alike. OpenX's approach aims to create a more transparent and efficient digital advertising ecosystem, addressing the complexities of the modern ad tech market.
How much funding has OpenX raised?
OpenX has raised a total of $80.5M across 6 funding rounds:
Series A
$5M
Series B
$15.5M
Series C
$10M
Series D
$20M
Series E
$25M
Debt
$5M
Series A (2007): $5M with participation from Index Ventures, Mangrove Capital Partners, O'Reilly AlphaTech Ventures, and First Round Capital
Series B (2008): $15.5M led by Accel Partners, Mangrove Capital Partners, First Round Capital, O'Reilly AlphaTech Ventures, and Index Ventures
Series C (2009): $10M supported by DAG Ventures, First Round Capital, Index Ventures, Mangrove Capital Partners, Accel, and Jonathan Miller
Series D (2011): $20M featuring Mitsui Global Investment, Sapphire Ventures, and Aol Ventures
Series E (2012): $25M backed by Index Ventures, Cyber Communications, Mitsui Global Investments, Accel Partners, SAP Ventures, Presidio Ventures, and Samsung Ventures
Debt (2020): $5M with participation from PPP
Key Investors in OpenX
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO. They partner with founders with bold dreams that challenge the status quo to build enduring companies. With offices in San Francisco & London, Index Ventures invests in entrepreneurs all over the world. Generational Index-backed companies include Adyen, Datadog, Discord, Figma, Robinhood, and Roblox.
Mitsui Global Investments
Mitsui & Co. Global Investment, Inc. specializes in guiding innovative entrepreneurs by providing not just financial support but also strategic guidance to help them reach the global stage. With over 20 years of experience, the company has invested in more than 100 portfolio companies and achieved over 35 successful exits, including mergers and acquisitions, IPOs, and SPAC mergers. Their focus is on partnering with exceptional teams to reinvent industries and improve human welfare worldwide. The intended clients are passionate entrepreneurs with solid business plans and aspirations for growth.
Accel Partners
Accel is a leading venture capital firm that invests in companies at various stages of growth, from seed to growth equity. They are known for their deep operational expertise and global network, partnering with entrepreneurs to build category-defining companies. Accel's portfolio includes many of the world's most successful technology companies.
What's next for OpenX?
With its substantial funding history, including the recent strategic investment, OpenX is well-positioned for continued development and market penetration. The company's focus on programmatic advertising and real-time bidding suggests a strategic direction towards enhancing its platform's capabilities in data analytics, ad fraud prevention, and cross-device targeting. Future initiatives are likely to involve expanding its global reach and forging new partnerships to solidify its standing as a leader in the ad tech industry. The sustained capital infusion indicates confidence in OpenX's business model and its potential to navigate the evolving digital advertising space.
See full OpenX company page
