What is OpenSponsorship?
Founded in 2014 and headquartered in New York, OpenSponsorship operates a sophisticated digital marketplace designed to bridge the gap between rights holders and corporate sponsors. By providing a centralized hub for athletes, teams, and leagues to showcase their commercial value, the platform facilitates transparent and efficient deal-making. Brands utilize the service to issue anonymous requests for proposals, allowing them to source high-impact marketing opportunities while maintaining control over their campaign parameters. This model effectively democratizes access to sports sponsorship, moving the industry away from opaque, agent-heavy negotiations toward a scalable, tech-enabled procurement process.
How much funding has OpenSponsorship raised?
OpenSponsorship has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in OpenSponsorship
PPP
Public-Private Partnership
What's next for OpenSponsorship?
With this recent financing, OpenSponsorship is well-positioned to scale its operations and deepen its market penetration. The company is expected to focus on enhancing its proprietary matching algorithms and expanding its suite of analytics tools, which provide brands with measurable insights into sponsorship ROI. As the sports marketing landscape continues to shift toward digital-first engagement, OpenSponsorship's ability to aggregate diverse inventory—from individual athletes to major leagues—will be critical. The firm is likely to prioritize strategic partnerships and infrastructure development to maintain its competitive edge in the rapidly evolving sports technology sector.
See full OpenSponsorship company page
