What is OnTrak Software?
OnTrak Software specializes in delivering comprehensive software solutions tailored for the beverage distribution industry. Its platform empowers businesses to meticulously track and manage various on-premise marketing activities, including point of sale marketing, permanent signage, line cleaning, tap handle surveys, beverage menus, sampling events, and supplier bill back recovery. By leveraging advanced reporting, workflow automation, and deep operational analytics, OnTrak Software enables distributors to optimize their operations and enhance profitability.
How much funding has OnTrak Software raised?
OnTrak Software has raised a total of $295K across 2 funding rounds:
Debt
$150K
Debt
$145K
Debt (2020): $150K with participation from PPP
Debt (2021): $145K led by PPP
What's next for OnTrak Software?
With the infusion of $145K in a strategic investment, OnTrak Software is poised for accelerated growth and enhanced market penetration. This large-scale, late-stage funding suggests a focus on expanding its service offerings, potentially integrating new technologies, and solidifying its competitive advantage within the beverage distribution technology sector. The company is likely to invest in further developing its analytics capabilities and broadening its customer base, reinforcing its role as a critical operational partner for distributors.
See full OnTrak Software company page
