What is OnPoint?
Founded in 2017, OnPoint serves as a comprehensive e-commerce infrastructure provider, facilitating the digital transformation of both local and international consumer brands. The company offers an end-to-end value chain solution, encompassing store operations, digital marketing, warehousing, and order fulfillment. Central to its competitive advantage is the Galaxy platform, a sophisticated toolset utilizing Big Data, artificial intelligence, and machine learning to optimize campaign performance. Furthermore, the company has expanded its reach through OctoSells, a Software-as-a-Service (SaaS) offering designed to empower small and medium-sized enterprises with seamless store management capabilities. This dual-pronged approach of high-touch service and scalable software positions OnPoint as a critical node in the regional e-commerce economy.
How much funding has OnPoint raised?
OnPoint has raised a total of $58M across 2 funding rounds:
Series A
$8M
Series B
$50M
Series A (2020): $8M with participation from KIWOOM INVESTMENT CO. LTD and Daiwa-SSIAM Vietnam Growth Fund II
Series B (2022): $50M led by SEATOWN HOLDINGS INTERNATIONAL
Key Investors in OnPoint
SEATOWN HOLDINGS INTERNATIONAL
Seatown Holdings International is an investment firm based in Singapore, focusing on capital allocation and strategic growth investments across diverse sectors.
KIWOOM INVESTMENT CO. LTD
A prominent South Korean venture capital firm specializing in early-stage and growth-stage investments across technology and industrial sectors.
Daiwa-SSIAM Vietnam Growth Fund II
A specialized investment vehicle focused on identifying and scaling high-growth enterprises within the emerging Vietnamese market.
What's next for OnPoint?
With this major strategic investment, OnPoint is poised to accelerate its technological roadmap and deepen its integration with regional service partners. The company is expected to prioritize the enhancement of its proprietary AI-driven tools to further automate the e-commerce value chain, thereby reducing operational friction for its growing portfolio of merchants. As the digital retail sector in the region continues to mature, OnPoint's focus will likely shift toward expanding its SaaS footprint and solidifying its role as the primary infrastructure layer for brands navigating the complexities of multi-channel online commerce. The infusion of capital provides the necessary runway to scale these initiatives while maintaining the operational excellence that has defined its growth since inception.
See full OnPoint company page
