What is Ometria?
Ometria operates as a comprehensive customer data and experience platform, empowering retailers to enhance their customer relationship management (CRM) revenue. Its solution adeptly unifies customer data and provides deep insights, functioning as a Customer Data Platform (CDP). Simultaneously, it offers a cross-channel marketing orchestration platform, enabling retail marketers to efficiently craft personalized customer experiences across various touchpoints, including email, mobile, on-site, social media, and direct mail. This integrated approach allows businesses to foster stronger customer loyalty and drive sales through data-informed engagement strategies.
How much funding has Ometria raised?
Ometria has raised a total of $74.4M across 8 funding rounds:
Other Financing Round
$600K
Angel/Seed
$1.5M
Angel/Seed
$500K
Angel/Seed
$2.5M
Other Financing Round
$2.3M
Series A
$6M
Series B
$21M
Series C
$40M
Other Financing Round (2013): $600K with participation from Kevin Chong and Innova Kapital
Angel/Seed (2014): $1.5M, investors not publicly disclosed
Angel/Seed (2014): $500K, investors not publicly disclosed
Angel/Seed (2015): $2.5M featuring SaatchInvest, Inventure Partners, and Force Over Mass Capital
Other Financing Round (2015): $2.3M backed by Inventure, Force Over Mass Capital, Richard Fattal, SAATCHiNVEST, Theo Osborne, Nickyl Raithatha, and Lee Hudson
Series A (2017): $6M with participation from SAATCHiNVEST, Force Over Mass Capital, and Summit Action
Series B (2019): $21M led by Sonae IM, Octopus Ventures, Summit Action, Adjuvo, and Samos
Series C (2021): $40M supported by InfraVia Capital Partners
Key Investors in Ometria
Sonae IM
Sonae IM is the technology investment arm of Sonae Group, a multinational with core activities in retail and telecommunications, investing in retail and telecommunications technology companies, as well as cybersecurity.
Octopus Ventures
Octopus Ventures is a prominent investment firm known for its focus on VCTs and inheritance tax solutions, catering to individual investors, financial advisers, and institutional clients with a significant amount under management.
InfraVia Capital Partners
InfraVia Capital Partners is a leading European private equity firm specializing in infrastructure, critical metals, real estate, and technology investments, focusing on resilient businesses and long-term value creation.
What's next for Ometria?
With the recent influx of major strategic investment and a substantial total funding amount, Ometria is poised for accelerated growth. The company's focus on unifying customer data and orchestrating cross-channel experiences positions it to capitalize on the increasing demand for personalized retail marketing. Future endeavors will likely involve expanding its technological capabilities, deepening its market penetration within the enterprise retail sector, and potentially exploring new verticals or international markets. The strategic backing suggests a strong confidence in Ometria's business model and its ability to deliver tangible ROI for its clients in an increasingly data-driven retail environment.
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