What is Ometria?
Ometria operates as a sophisticated customer data and experience platform, specifically designed to assist retailers in boosting their CRM revenue. The company's solution adeptly merges the data unification and customer insight capabilities of a Customer Data Platform (CDP) with a robust cross-channel marketing orchestration engine. This integration empowers retail marketers to efficiently craft personalized customer experiences across a multitude of channels, including email, mobile, on-site interactions, social media, and direct mail, thereby fostering deeper customer engagement and loyalty.
How much funding has Ometria raised?
Ometria has raised a total of $74.4M across 8 funding rounds:
Other Financing Round
$600K
Angel/Seed
$1.5M
Angel/Seed
$500K
Angel/Seed
$2.5M
Other Financing Round
$2.3M
Series A
$6M
Series B
$21M
Series C
$40M
Other Financing Round (2013): $600K with participation from Innova Kapital and Kevin Chong
Angel/Seed (2014): $1.5M, investors not publicly disclosed
Angel/Seed (2014): $500K, investors not publicly disclosed
Angel/Seed (2015): $2.5M featuring SaatchInvest, Force Over Mass Capital, and Inventure Partners
Other Financing Round (2015): $2.3M backed by Nickyl Raithatha, Lee Hudson, Force Over Mass Capital, SAATCHiNVEST, Theo Osborne, Inventure, and Richard Fattal
Series A (2017): $6M with participation from Summit Action, Force Over Mass Capital, and SAATCHiNVEST
Series B (2019): $21M led by Samos, Summit Action, Sonae IM, Adjuvo, and Octopus Ventures
Series C (2021): $40M supported by InfraVia Capital Partners
Key Investors in Ometria
Sonae IM
Sonae IM is the technology investment arm of Sonae Group, a multinational with core activities in retail and telecommunications. They invest in retail and telecommunications technology companies, as well as cybersecurity, from early to growth stages.
Summit Action
Summit Action Fund is a venture capital firm established in 2015, offering private equity, financial services, and investment management. It is based in Manakin Sabot, Virginia.
Force Over Mass Capital
Force Over Mass is a venture capital firm that focuses on backing contrarian founders and early-stage businesses, leveraging technology to support their growth and deliver superior returns.
What's next for Ometria?
With its recent major strategic investment, Ometria is poised for accelerated growth and further innovation in the competitive retail technology landscape. The substantial capital infusion is expected to fuel product development, expand market reach, and enhance its platform's capabilities in delivering personalized customer experiences. This strategic backing signals strong investor confidence in Ometria's business model and its potential to redefine how retailers engage with their customers in an increasingly data-driven world.
See full Ometria company page
