What is Ometria?
Ometria operates as a specialized customer data and experience platform designed to empower retailers to drive CRM revenue. By integrating the analytical depth of a Customer Data Platform (CDP) with a comprehensive cross-channel marketing orchestration engine, the company enables marketers to unify disparate data streams into actionable insights. This solution facilitates the delivery of personalized experiences across diverse touchpoints, including email, mobile, social media, and on-site interactions. In an era where retail success is predicated on customer retention and personalized engagement, Ometria occupies a vital niche, providing the technical backbone for brands to foster deeper, more profitable relationships with their consumer base.
How much funding has Ometria raised?
Ometria has raised a total of $74.4M across 8 funding rounds:
Other Financing Round
$600K
Angel/Seed
$1.5M
Angel/Seed
$500K
Angel/Seed
$2.5M
Other Financing Round
$2.3M
Series A
$6M
Series B
$21M
Series C
$40M
Other Financing Round (2013): $600K with participation from Kevin Chong and Innova Kapital
Angel/Seed (2014): $1.5M, investors not publicly disclosed
Angel/Seed (2014): $500K, investors not publicly disclosed
Angel/Seed (2015): $2.5M featuring Inventure Partners, SaatchInvest, and Force Over Mass Capital
Other Financing Round (2015): $2.3M backed by Force Over Mass Capital, Inventure, Richard Fattal, Theo Osborne, Nickyl Raithatha, Lee Hudson, and SAATCHiNVEST
Series A (2017): $6M with participation from SAATCHiNVEST, Force Over Mass Capital, and Summit Action
Series B (2019): $21M led by Octopus Ventures, Sonae IM, Summit Action, Adjuvo, and Samos
Series C (2021): $40M supported by InfraVia Capital Partners
Key Investors in Ometria
Force Over Mass Capital
Force Over Mass is a venture capital firm that focuses on backing contrarian founders and early-stage businesses, leveraging technology to support their growth.
SAATCHiNVEST
M+C Saatchi Performance is a forward-thinking growth marketing agency that specializes in delivering world-class digital services to help brands connect with modern consumers.
Octopus Ventures
Octopus Investments is the UK's largest provider of specialist tax-efficient investments, focusing on VCTs and inheritance tax solutions for institutional and individual clients.
What's next for Ometria?
Looking ahead, the infusion of capital from the latest funding round is expected to catalyze Ometria's product development roadmap and market penetration strategies. As the retail sector continues to undergo digital transformation, the demand for unified customer intelligence is accelerating. Ometria is well-positioned to leverage its current financial standing to enhance its machine learning capabilities and expand its footprint in key international markets. The strategic focus will likely remain on deepening the integration of its orchestration platform, ensuring that retail clients can maintain a competitive edge through hyper-personalized, data-driven marketing strategies that adapt to evolving consumer behaviors.
See full Ometria company page
