What is Ometria?
Ometria operates as a sophisticated customer data and experience platform specifically engineered for the retail sector. By integrating the analytical depth of a Customer Data Platform (CDP) with a comprehensive cross-channel marketing orchestration engine, the company enables retailers to unify disparate data streams into actionable insights. This technological framework empowers marketing teams to deliver personalized, high-impact experiences across diverse touchpoints, including email, mobile, social media, and direct mail, thereby driving significant improvements in CRM revenue and customer lifetime value.
How much funding has Ometria raised?
Ometria has raised a total of $74.4M across 8 funding rounds:
Other Financing Round
$600K
Angel/Seed
$1.5M
Angel/Seed
$500K
Angel/Seed
$2.5M
Other Financing Round
$2.3M
Series A
$6M
Series B
$21M
Series C
$40M
Other Financing Round (2013): $600K with participation from Innova Kapital and Kevin Chong
Angel/Seed (2014): $1.5M, investors not publicly disclosed
Angel/Seed (2014): $500K, investors not publicly disclosed
Angel/Seed (2015): $2.5M featuring Force Over Mass Capital, Inventure Partners, and SaatchInvest
Other Financing Round (2015): $2.3M backed by SAATCHiNVEST, Inventure, Theo Osborne, Lee Hudson, Nickyl Raithatha, Force Over Mass Capital, and Richard Fattal
Series A (2017): $6M with participation from SAATCHiNVEST, Summit Action, and Force Over Mass Capital
Series B (2019): $21M led by Octopus Ventures, Samos, Sonae IM, Adjuvo, and Summit Action
Series C (2021): $40M supported by InfraVia Capital Partners
Key Investors in Ometria
InfraVia Capital Partners
A leading independent European private equity firm specializing in infrastructure, critical metals, real estate, and technology investments with a focus on long-term value creation.
Force Over Mass Capital
A venture capital firm that focuses on backing contrarian founders and early-stage businesses, leveraging technology to support their growth and deliver superior returns.
Octopus Ventures
The UK's largest provider of specialist tax-efficient investments, focusing on venture capital trusts and supporting high-growth technology companies.
What's next for Ometria?
With the support of major institutional partners, Ometria is poised to accelerate its product roadmap and expand its footprint in the enterprise retail market. The current funding context suggests a focus on deepening the platform's predictive analytics capabilities and enhancing its cross-channel automation features. As the retail industry continues to prioritize data-driven personalization, Ometria is well-positioned to capitalize on the increasing demand for integrated marketing technology solutions that bridge the gap between raw customer data and meaningful brand engagement.
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