What is Olist?
Olist provides a robust ecosystem designed to streamline and automate the management of Brazilian entrepreneurs' businesses. Its product suite encompasses ERP systems, digital accounts, integration hubs, point-of-sale systems, and e-commerce solutions. The platform is tailored for clients selling on marketplaces, operating online stores, or managing physical shops, offering tools to boost sales efficiency and financial management. Leveraging advanced technology and AI-driven solutions, Olist aims to foster growth and success for small and medium enterprises in the competitive digital landscape.
How much funding has Olist raised?
Olist has raised a total of $296.6M across 5 funding rounds:
Series A
$1M
Series B
$5M
Series C
$46.6M
Series D
$58M
Series E
$186M
Series A (2016): $1M with participation from Redpoint eventures
Series B (2018): $5M led by Valor Capital Group, Redpoint eventures, FJ Labs, and Endeavor Catalyst
Series C (2019): $46.7M supported by Redpoint eVentures, Softbank, and Valor Capital Group
Series D (2020): $58M featuring Península, Valor Capital Group, SoftBank Latin America Fund, VELT Partners, FJ Labs, and Kevin Efrusy
Series E (2021): $186M backed by SoftBank Group, Valor Capital Group, Corton Capital, Goldman Sachs, GloboVentures, Wellington Management, and Kevin Efrusy
Key Investors in Olist
SoftBank Group
SoftBank Group Corp. is a global technology holding company driving innovation across telecommunications, internet services, artificial intelligence, smart robotics, IoT, and clean energy technologies. Through its diverse portfolio of companies and strategic investments, including leading semiconductor IP providers, SoftBank Group supports the development and scaling of transformative technologies worldwide. The company leverages its global investment platforms, including the SoftBank Vision Fund, to identify and back businesses that have the potential to shape the next phase of the Information Revolution. With a focus on long-term growth, technological advancement, and industry leadership, SoftBank Group combines strategic capital, operational expertise, and a forward-looking vision to foster innovation and create lasting value across its global network of companies.
Valor Capital Group
Valor Capital Group is a pioneering cross-border venture fund that connects the US, Latin American, and global technology markets. The firm specializes in investing in fintech and enterprise software companies that are transforming industries and driving long-term innovation. With a focus on partnering with founders from startup to scale-up, Valor aims to connect these companies to global markets. Their portfolio includes companies like Wellhub, which promotes fitness, and Solfácil, a leader in renewable energy solutions in Brazil.
Redpoint eventures
Redpoint eventures is a venture capital firm focused on investing in early-stage technology companies, particularly those in Brazil and Latin America. They support startups with strong potential for growth and innovation, often in sectors like software, fintech, and e-commerce, providing both capital and strategic guidance to help founders scale their businesses.
What's next for Olist?
The substantial enterprise-level backing and recent strategic investment position Olist for accelerated growth and market penetration. This capital infusion is anticipated to fuel further development of its technological infrastructure, including AI-driven enhancements, and expand its service offerings to a broader base of Brazilian entrepreneurs. The company's focus on providing integrated solutions for online, marketplace, and physical retail operations suggests a strategic push to become the dominant all-in-one platform for SMEs in Brazil, driving operational efficiency and profitability.
See full Olist company page
