What is Odeeo?
Odeeo operates at the intersection of gaming and advertising, providing a specialized platform that enables mobile game developers to integrate audio ads seamlessly into their user experience. Unlike traditional display or video formats that can disrupt gameplay, Odeeo's audio-first approach offers a high-impact, low-friction alternative for advertisers seeking to reach the lucrative mobile gaming demographic. Based in Israel, the firm has established itself as a key player in the global adtech sector, leveraging advanced programmatic capabilities to deliver targeted, measurable results for brands while preserving the integrity of the player experience.
How much funding has Odeeo raised?
Odeeo has raised a total of $16M across 3 funding rounds:
Unspecified
$2M
Angel/Seed
$9M
Other Financing Round
$5M
Unspecified (2021): $2M with participation from Play Ventures
Angel/Seed (2022): $9M, investors not publicly disclosed
Other Financing Round (2024): $5M supported by Atinum Investment and Play Ventures
Key Investors in Odeeo
Play Ventures
Play Ventures is a premier early-stage gaming venture capital firm with a global footprint, specializing in pre-seed and seed-stage investments for mobile and PC gaming startups.
Atinum Investment
Atinum Investment is a prominent South Korean principal investment firm that provides growth capital across diverse sectors, including information technology, media, and biotechnology.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Odeeo?
With the successful closure of this major strategic investment, Odeeo is well-positioned to accelerate its international expansion and enhance its programmatic advertising suite. The company is expected to focus on deepening its integration with major game engines and expanding its footprint in key markets across Asia and North America. By leveraging the expertise of its institutional backers, Odeeo aims to refine its audio-ad delivery algorithms and scale its operations to meet the rising demand for non-intrusive monetization solutions in the mobile gaming industry. This capital deployment will likely prioritize talent acquisition and the development of next-generation ad-serving infrastructure to maintain its competitive edge.
See full Odeeo company page
