What is Obviously?
Founded in 2014 and headquartered in New York, Obviously operates as a comprehensive, full-service influencer marketing agency. The firm distinguishes itself through a multifaceted service model that encompasses White Glove Service, sophisticated Network Management, and data-driven Social Strategy. By integrating advanced Reporting & Analytics, the company provides brands with actionable insights into campaign performance, effectively bridging the gap between creative content and measurable return on investment. Its market position is defined by a commitment to professionalizing the influencer space through structured management and strategic oversight.
How much funding has Obviously raised?
Obviously has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in Obviously
PPP
Public-Private Partnership
What's next for Obviously?
With the successful completion of this late-stage funding, Obviously is poised to scale its infrastructure to meet the increasing demand for authentic brand-creator partnerships. The strategic allocation of this capital will likely focus on enhancing its proprietary technology stack, particularly in the realms of predictive analytics and automated network management. As the influencer marketing industry matures, the firm is expected to leverage its current momentum to deepen its market penetration, potentially exploring new verticals or expanding its global reach to maintain its competitive edge in the evolving digital marketing ecosystem.
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