What is NuORDER?
Founded in 2011 and headquartered in Los Angeles, NuORDER provides a sophisticated cloud and mobile B2B eCommerce platform designed to modernize the wholesale process. The company acts as a critical bridge between brands and retailers, offering tools that facilitate digital showrooms, order management, and data-driven insights. By digitizing traditional wholesale workflows, NuORDER enables businesses to reduce operational friction, improve inventory visibility, and foster stronger commercial relationships across the retail ecosystem.
How much funding has NuORDER raised?
NuORDER has raised a total of $79.4M across 7 funding rounds:
Other Financing Round
$3.6M
Series A
$3M
Other Financing Round
$2.8M
Series B
$8M
Series C
$15M
Debt
$2M
Other Financing Round
$45M
Other Financing Round (2012): $3.6M with participation from Cowboy Ventures, Mortimer Singer, BoxGroup, Greycroft Partners, Rachel Zoe, Upfront Ventures, David Tisch, Brian Spaly, and CAA Ventures
Series A (2012): $3M led by Greycroft Partners, Creative Artists Agency, and GRP Partners
Other Financing Round (2015): $2.8M supported by Cowboy Ventures, Upfront Ventures, Mousse Partners, and Greycroft Partners
Series B (2017): $8M featuring Greycroft Partners, Upfront Ventures, Box Group, Cowboy Ventures, and Argentum
Series C (2018): $15M backed by NewSpring
Debt (2020): $2M with participation from PPP
Other Financing Round (2021): $45M led by Brighton Park Capital and Imaginary
Key Investors in NuORDER
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Upfront Ventures
Upfront Ventures is a Los Angeles-based firm specializing in technology businesses, with a focus on digital media, SaaS, and retail innovation.
Cowboy Ventures
Cowboy Ventures is a venture capital firm that focuses on early-stage technology companies, providing the necessary capital and strategic guidance to foster innovation.
What's next for NuORDER?
Looking ahead, the strategic deployment of the $45M capital is expected to accelerate NuORDER's product roadmap and international expansion efforts. As the retail industry continues to undergo rapid digital transformation, the company is well-positioned to capture additional market share by integrating advanced analytics and seamless payment solutions into its core platform. The focus remains on scaling its enterprise-grade capabilities to meet the evolving demands of global retail partners, further cementing its role as an essential utility in the modern supply chain.
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