What is NuORDER?
Founded in 2011 and headquartered in Los Angeles, NuORDER provides a sophisticated cloud and mobile-first platform designed to modernize the B2B wholesale experience. The company serves as a digital bridge between brands and retailers, offering tools that facilitate seamless product discovery, order management, and inventory visibility. By replacing legacy manual processes with automated, data-driven workflows, NuORDER has established itself as an essential utility for modern retail ecosystems. Its market position is defined by its ability to scale alongside enterprise clients, providing the agility required to navigate volatile supply chains and evolving consumer demand patterns.
How much funding has NuORDER raised?
NuORDER has raised a total of $79.4M across 7 funding rounds:
Other Financing Round
$3.6M
Series A
$3M
Other Financing Round
$2.8M
Series B
$8M
Series C
$15M
Debt
$2M
Other Financing Round
$45M
Other Financing Round (2012): $3.6M with participation from Cowboy Ventures, Upfront Ventures, David Tisch, Greycroft Partners, Rachel Zoe, Mortimer Singer, Brian Spaly, BoxGroup, and CAA Ventures
Series A (2012): $3M led by GRP Partners, Greycroft Partners, and Creative Artists Agency
Other Financing Round (2015): $2.8M supported by Mousse Partners, Upfront Ventures, Cowboy Ventures, and Greycroft Partners
Series B (2017): $8M featuring Upfront Ventures, Greycroft Partners, Cowboy Ventures, Argentum, and Box Group
Series C (2018): $15M backed by NewSpring
Debt (2020): $2M with participation from PPP
Other Financing Round (2021): $45M led by Imaginary and Brighton Park Capital
Key Investors in NuORDER
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Upfront Ventures
A Los Angeles-based venture capital firm specializing in technology businesses, with a focus on digital media, SaaS, and retail innovation.
Cowboy Ventures
An early-stage venture firm that provides capital and strategic support to technology-driven startups aiming to disrupt traditional business models.
What's next for NuORDER?
With the recent infusion of capital, NuORDER is well-positioned to accelerate its product roadmap and expand its footprint in the global retail technology sector. The company is expected to focus on enhancing its data analytics capabilities and deepening its integration with existing enterprise resource planning systems. As the retail industry continues to prioritize digital transformation, NuORDER's strategic focus will likely center on capturing additional market share through enhanced feature sets and international expansion. The firm's ability to leverage its extensive network of industry partners will be pivotal in maintaining its competitive edge as it transitions into its next phase of growth.
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