What is NowPurchase?
Founded in 2017 by Naman Shah and Aakash Shah, NowPurchase operates as a specialized procurement platform designed to bridge the gap between metal manufacturers and high-quality raw material suppliers. The company provides a transparent, trusted marketplace for essential industrial inputs, including metal scrap, alloys, and additives. By digitizing the procurement lifecycle, NowPurchase addresses long-standing inefficiencies in the industrial sector, offering manufacturers a reliable mechanism to source materials while ensuring quality control and price transparency. Its market position is defined by its ability to integrate complex supply chain logistics into a user-friendly digital interface, effectively modernizing a traditionally fragmented industry.
How much funding has NowPurchase raised?
NowPurchase has raised a total of $30M across 2 funding rounds:
Angel/Seed
$24M
Other Financing Round
$6M
Angel/Seed (2022): $24M with participation from Orios Venture Partners, Neeraj Arora, and InfoEdge Ventures
Other Financing Round (2024): $6M led by Info Edge (India)
Key Investors in NowPurchase
Orios Venture Partners
Orios Venture Partners is an early stage venture capital fund in India that focuses on backing innovators in the technology sector, providing strategic support to help startups navigate complex market challenges.
Info Edge (India)
Info Edge (India) Limited is a leading online classifieds company in India, specializing in recruitment, real estate, and digital services, with a strong track record of supporting profitable, high-growth internet businesses.
Neeraj Arora
An experienced angel investor and advisor known for supporting transformative technology ventures and providing strategic guidance to early-stage companies.
What's next for NowPurchase?
With this major enterprise-level funding, NowPurchase is well-positioned to scale its operations and deepen its market penetration. The strategic capital will likely be deployed toward enhancing its digital infrastructure, expanding its supplier network, and potentially introducing new value-added services for its manufacturing clientele. As the company moves beyond its initial scaling phase, the focus will shift toward solidifying its dominance in the industrial procurement space, leveraging data-driven insights to optimize supply chain resilience and operational efficiency for its partners. The continued support from seasoned investors signals strong confidence in the company's long-term vision to become the primary digital backbone for industrial raw material procurement.
See full NowPurchase company page
