What is NowNow?
NowNow operates as a licensed financial services provider, bridging the gap between traditional banking and the digital-first needs of modern consumers and small to medium-sized enterprises (SMEs). By offering a comprehensive suite of tools—including the MyBiz mobile application, POS hardware, and versatile QR code payment solutions—the company addresses critical pain points in transaction processing. With a user base exceeding 100,000 merchants, NowNow has established itself as a reliable infrastructure provider, prioritizing secure, fast, and cost-effective financial interactions that bypass the friction often associated with legacy banking systems.
How much funding has NowNow raised?
NowNow has raised a total of $13M across 1 funding round:
Angel/Seed
$13M
Angel/Seed (2022): $13M with participation from DLF Venture, Shadi Abdulhadi, and NeoVision Ventures
Key Investors in NowNow
DLF Venture
A family-owned investment firm that provides strategic support and capital to consumer-oriented brands, focusing on long-term growth and partnership.
NeoVision Ventures
A venture capital and private equity firm that specializes in identifying and scaling high-potential businesses within emerging technology sectors.
Shadi Abdulhadi
An individual investor participating in the funding round, contributing to the strategic development and financial backing of the company.
What's next for NowNow?
Following this major strategic investment, NowNow is well-positioned to scale its operations and deepen its penetration into the SME sector. The company is expected to leverage this capital to enhance its technological stack, potentially expanding its product offerings to include more sophisticated credit or lending services for its merchant base. As the Nigerian digital economy continues to mature, NowNow's focus on maintaining a safe and seamless financial environment will be instrumental in capturing further market share and driving long-term sustainable growth in the competitive mobile payment space.
See full NowNow company page
