What is NowNow?
NowNow operates as a licensed financial services provider, bridging the gap between traditional banking and the digital-first needs of the modern Nigerian economy. By offering a suite of tools including the MyBiz mobile application, POS devices, and QR code payment systems, the company facilitates seamless transaction processing for over 100,000 merchants. Their business model is specifically engineered to eliminate the friction of monthly fees, thereby lowering the barrier to entry for SMEs seeking reliable, secure, and rapid payment solutions. Through this strategic focus, NowNow is effectively driving financial inclusion and digitizing commerce across the region.
The company's market position is defined by its commitment to a safe financial environment and its ability to integrate diverse payment methods into a single, user-friendly ecosystem. By catering to both individual consumers and business entities, NowNow has established a robust network that supports the broader digital transformation of the local economy.
How much funding has NowNow raised?
NowNow has raised a total of $13M across 1 funding round:
Angel/Seed
$13M
Angel/Seed (2022): $13M with participation from DLF Venture, NeoVision Ventures, and Shadi Abdulhadi
Key Investors in NowNow
DLF Venture
DLF Venture is a family-owned investment firm that provides capital and strategic support to consumer-oriented brands, focusing on long-term growth and partnership.
NeoVision Ventures
NeoVision Ventures is a venture capital and private equity firm that specializes in identifying and scaling high-potential businesses within the technology and financial sectors.
Shadi Abdulhadi
An individual investor participating in the funding round, contributing to the strategic development and financial backing of the company.
What's next for NowNow?
With the infusion of this recent capital, NowNow is well-positioned to accelerate its growth trajectory and enhance its technological stack. The company is expected to prioritize the expansion of its merchant network and the refinement of its payment processing capabilities to maintain its competitive edge. As the firm transitions from its earlier development phases into a more mature enterprise-level operation, the focus will likely shift toward deepening market penetration and exploring new value-added financial services. This strategic investment provides the necessary runway to scale operations, improve service reliability, and solidify its status as a cornerstone of the Nigerian digital payment infrastructure.
See full NowNow company page
