What is Nowadays?
Founded in 2020, Nowadays operates at the intersection of food science and consumer packaged goods. The company specializes in the development and manufacturing of plant-based meat alternatives, utilizing advanced technology to replicate the texture and nutritional profile of traditional animal proteins. Headquartered in San Francisco, the firm is strategically positioned within a hub of food tech innovation, allowing it to tap into a robust network of research, development, and distribution partners. By focusing on clean-label ingredients and scalable production methods, Nowadays addresses the increasing consumer demand for ethical, environmentally conscious, and high-quality protein sources, effectively challenging the status quo of the conventional meat industry.
How much funding has Nowadays raised?
Nowadays has raised a total of $7M across 1 funding round:
Angel/Seed
$7M
Angel/Seed (2022): $7M with participation from Gaingels, Beyond Impact, FoodHack, Brandon Shainfeld, Unpopular Ventures, Rachel Mansfield, Stray Dog Capital, Good Startup, Tenacious Ventures, Standard Meat, Varsha Rao, VegInvest, Selva Ventures, Vanterra Capital, and Cornucopian Capital
Key Investors in Nowadays
Gaingels
Gaingels is a prominent investment syndicate that supports LGBTQ founders and allies, providing capital and board-level advisory services to high-growth companies across various sectors.
Good Startup
Good Startup is a mission-driven investment firm dedicated to eliminating animals from the food system by funding entrepreneurs developing innovative alternative protein solutions.
VegInvest
VegInvest is a specialized vegan investment fund that provides early-stage capital and strategic guidance to companies focused on replacing animal-based products with sustainable alternatives.
What's next for Nowadays?
Looking ahead, the strategic deployment of the $7M will likely focus on scaling manufacturing capacity and broadening distribution channels to reach a wider demographic of health-conscious consumers. As the company transitions from its early-stage development phase toward broader commercialization, the focus will shift to optimizing supply chain efficiencies and strengthening brand equity. The backing from specialized investors in the alternative protein space provides Nowadays with not only the necessary capital but also the industry expertise required to navigate the complexities of the food tech sector. Future growth will likely be defined by the company's ability to maintain product quality while achieving price parity with conventional meat, a critical milestone for mass-market adoption in the evolving food landscape.
See full Nowadays company page
