What is Now?
Founded in 2010 and headquartered in Atlanta, Georgia, Now specializes in enhancing the speed of business payments through its proprietary payment system, NOWaccount. This platform is designed to facilitate quicker financial transactions for businesses, addressing a critical need in cash flow management and operational efficiency. The company's focus on payment systems positions it within the fintech industry, a sector characterized by rapid innovation and significant investment.
How much funding has Now raised?
Now has raised a total of $34.9M across 3 funding rounds:
Debt
$350K
Share Placement
$5.6M
Debt
$29M
Debt (2020): $350K with participation from PPP
Share Placement (2020): $5.6M led by Velarde Inc.
Debt (2021): $29M supported by Brigade Capital Management and Virgo Investment Group
Key Investors in Now
Brigade Capital Management
Brigade Capital Management is an investment firm that likely focuses on providing capital solutions and strategic financial backing to companies.
Virgo Investment Group
Virgo Investment Group is an investment firm that typically engages in providing capital and strategic support to businesses across various sectors.
Velarde Inc.
Velarde Inc. appears to be an entity involved in providing financial backing or investment, potentially specializing in specific market segments.
What's next for Now?
The recent major strategic investment signals a new phase of expansion and development for Now. With substantial backing, the company is poised to enhance its NOWaccount platform, potentially expanding its service offerings and market reach. Future strategic moves may involve further technological advancements, partnerships, or market penetration initiatives aimed at solidifying its position as a key player in the business payment solutions landscape. The company's ability to attract significant capital indicates strong investor confidence in its business model and future prospects.
See full Now company page
