What is Now?
Founded in 2010, Now operates at the intersection of financial technology and corporate liquidity management. The company provides the NOWaccount, a specialized payment system designed to eliminate the traditional waiting periods associated with B2B invoicing. By enabling businesses to receive payments immediately, Now effectively transforms accounts receivable into working capital. This value proposition has positioned the company as a critical partner for organizations seeking to maintain operational agility in a competitive economic landscape. Its presence in Atlanta, a burgeoning hub for financial services technology, further supports its mission to modernize legacy payment cycles through scalable, automated solutions.
How much funding has Now raised?
Now has raised a total of $34.9M across 3 funding rounds:
Debt
$350K
Share Placement
$5.6M
Debt
$29M
Debt (2020): $350K with participation from PPP
Share Placement (2020): $5.6M led by Velarde Inc.
Debt (2021): $29M supported by Virgo Investment Group and Brigade Capital Management
Key Investors in Now
Virgo Investment Group
A private investment firm that focuses on credit-oriented and opportunistic investments across various sectors.
Brigade Capital Management
An investment management firm specializing in credit-focused strategies and alternative asset classes.
Velarde Inc.
A strategic investment entity providing capital support for growth-stage enterprises.
What's next for Now?
With the infusion of $29M, Now is well-positioned to scale its enterprise-level operations and enhance its technological stack. The strategic focus will likely shift toward expanding market penetration and refining the NOWaccount platform to accommodate larger transaction volumes. As the company moves beyond its initial growth phases, the emphasis will remain on maintaining liquidity efficiency for its client base while navigating the complexities of the broader fintech ecosystem. Future developments are expected to prioritize platform integration and the potential for new service offerings that further streamline the B2B transaction lifecycle.
See full Now company page
