What is Now Interact?
Now Interact specializes in optimizing online customer journeys to drive conversions and revenue. Their core offering, Smart Offers, leverages advanced technology like Intent IQ to score visitor purchase intent in real-time. This allows businesses to identify and prioritize high-value prospects, ensuring targeted actions that protect profit margins while effectively converting visitor intent into completed purchases. The company's focus on data-driven targeting and measurable revenue growth positions it as a key player in the e-commerce conversion optimization space.
How much funding has Now Interact raised?
Now Interact has raised a total of $6M across 2 funding rounds:
Other Financing Round
$1M
Series A
$5M
Other Financing Round (2014): $1M with participation from Carl Palmstierna, Lars Lindgren, and Industrifonden
Series A (2016): $5M led by Inventure and Industrifonden
Key Investors in Now Interact
Inventure
Inventure is a venture capital firm that typically invests in early-stage technology companies, focusing on disruptive innovations and scalable business models.
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science. The fund focuses on areas such as deep tech, life sciences, and transformative tech, partnering with passionate founders to bring their ideas to life.
Carl Palmstierna
Carl Palmstierna is an individual investor, likely providing angel or early-stage funding to promising ventures.
What's next for Now Interact?
With the recent major strategic investment, Now Interact is poised for accelerated growth and further development of its conversion optimization technologies. The substantial capital infusion, particularly in the context of enterprise-level funding, suggests a strategic focus on scaling operations, expanding market reach, and potentially enhancing its AI-driven incentive platforms. This backing will likely enable Now Interact to deepen its capabilities in visitor intent scoring and real-time offer personalization, solidifying its position as a leader in turning online traffic into loyal, revenue-generating customers.
See full Now Interact company page
