What is Now Interact?
Now Interact operates at the intersection of behavioral science and digital marketing, providing a robust platform designed to enhance business conversions. Through its flagship Smart Offers and Intent IQ technology, the company enables brands to identify and prioritize high-value visitors in real-time. By scoring purchase intent, the platform allows businesses to deploy targeted incentives that not only drive immediate sales but also protect profit margins. This data-driven approach to the online customer journey ensures that marketing spend is optimized, transforming anonymous traffic into loyal, high-value customers through intelligent, automated engagement.
How much funding has Now Interact raised?
Now Interact has raised a total of $6M across 2 funding rounds:
Other Financing Round
$1M
Series A
$5M
Other Financing Round (2014): $1M with participation from Lars Lindgren, Industrifonden, and Carl Palmstierna
Series A (2016): $5M led by Industrifonden and Inventure
Key Investors in Now Interact
Industrifonden
Industrifonden is a prominent Swedish venture capital firm that specializes in backing scalable innovations and transformative technologies across deep tech and life sciences sectors.
Inventure
Inventure is a leading Nordic venture capital firm focused on supporting early-stage technology companies with high growth potential and disruptive business models.
Lars Lindgren
Lars Lindgren is an experienced private investor and strategic advisor who provides capital and operational guidance to emerging technology ventures.
What's next for Now Interact?
With the backing of major institutional investors, Now Interact is well-positioned to accelerate its product roadmap and deepen its penetration into the enterprise SaaS sector. The strategic focus will likely shift toward enhancing the predictive capabilities of the Intent IQ engine, allowing for even more granular segmentation and personalized customer experiences. As the company scales, it will likely prioritize the integration of its conversion-focused tools into broader marketing automation ecosystems, ensuring that brands can maintain a competitive edge in an increasingly crowded digital marketplace. The firm's ability to demonstrate measurable revenue impact remains its primary value proposition as it navigates the complexities of enterprise-level growth.
See full Now Interact company page
