What is Now Interact?
Now Interact operates at the intersection of behavioral analytics and conversion rate optimization. By deploying its proprietary Smart Offers and Intent IQ technology, the company enables enterprises to identify and act upon high-value visitor intent in real-time. This sophisticated platform allows brands to move beyond static marketing, instead providing dynamic, personalized incentives that protect profit margins while maximizing revenue. By scoring visitors based on their likelihood to purchase, Now Interact provides a critical layer of intelligence that optimizes the entire online customer journey, effectively turning passive traffic into loyal, high-value customers.
How much funding has Now Interact raised?
Now Interact has raised a total of $6M across 2 funding rounds:
Other Financing Round
$1M
Series A
$5M
Other Financing Round (2014): $1M with participation from Industrifonden, Carl Palmstierna, and Lars Lindgren
Series A (2016): $5M led by Inventure and Industrifonden
Key Investors in Now Interact
Industrifonden
A Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science.
Inventure
A Nordic-focused venture capital firm that partners with early-stage technology companies to help them scale and achieve global market leadership.
Carl Palmstierna
An experienced private investor and advisor with a focus on supporting high-growth technology ventures and strategic business development.
What's next for Now Interact?
With the backing of institutional investors, Now Interact is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise SaaS market. The focus moving forward will likely center on deepening the predictive capabilities of the Intent IQ engine and scaling operations to support larger, global client deployments. As the digital landscape becomes increasingly crowded, the company's ability to deliver measurable revenue impact through intelligent targeting will be a key differentiator. Future growth will likely involve strategic partnerships and further refinement of its conversion algorithms to maintain a competitive edge in the evolving e-commerce ecosystem.
See full Now Interact company page
