What is Now Interact?
Now Interact specializes in optimizing business conversions through its proprietary Smart Offers technology, which delivers intelligent, real-time incentives designed to transform website visitors into loyal customers. Their product suite, including Intent IQ, enables businesses to accurately score visitor purchase intent, thereby prioritizing high-value prospects for targeted engagement. The company's core mission is to drive measurable revenue growth by converting visitor intent into completed purchases while safeguarding profit margins. Through data-driven targeting, Now Interact empowers brands to refine their online customer journey and achieve effective conversion rate optimization.
How much funding has Now Interact raised?
Now Interact has raised a total of $6M across 2 funding rounds:
Other Financing Round
$1M
Series A
$5M
Other Financing Round (2014): $1M with participation from Lars Lindgren, Industrifonden, and Carl Palmstierna
Series A (2016): $5M led by Inventure and Industrifonden
Key Investors in Now Interact
Inventure
Inventure is a venture capital firm that likely focuses on early-stage technology companies, providing strategic guidance and capital to foster innovation and market growth.
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science. The fund focuses on areas such as deep tech, life sciences, and transformative tech, partnering with passionate founders to bring their ideas to life.
Lars Lindgren
Lars Lindgren is an individual investor who participated in the funding round, likely bringing strategic insights or industry expertise to Now Interact.
What's next for Now Interact?
With the recent strategic investment, Now Interact is poised to accelerate its market penetration and further develop its intelligent offer and intent scoring technologies. This capital infusion will likely support expansion into new markets, enhance product development for deeper customer insights, and bolster sales and marketing efforts to reach a broader enterprise client base. The company's focus on measurable revenue and profit protection suggests a strategic approach to scaling, aiming to solidify its position as a leader in conversion optimization and customer intent analysis.
See full Now Interact company page
