What is NovoRoll?
Headquartered in San Francisco, NovoRoll operates at the intersection of ad-tech and publisher monetization. The company specializes in high-performance native and interstitial out-stream video formats, providing a robust suite of tools for publishers and SSPs. Their platform is distinguished by IAB-certified, auto-play video units that are optimized for both desktop and mobile environments. By offering seamless HTML tag integration and real-time analytics, NovoRoll addresses the industry's demand for high-quality, low-latency ad delivery. This focus on technical efficiency and yield optimization has established the firm as a vital partner for digital media entities looking to maximize revenue from existing traffic streams.
How much funding has NovoRoll raised?
NovoRoll has raised a total of $2.5M across 1 funding round:
Private Equity
$2.5M
Private Equity (2017): $2.5M with participation from Silicon Valley Bank
Key Investors in NovoRoll
Silicon Valley Bank
SVB Financial Group provides commercial and private banking, asset management, and specialized financial services tailored to the technology and innovation sectors.
What's next for NovoRoll?
Looking ahead, the strategic deployment of this capital will likely focus on deepening the company's technological moat and expanding its demand-side partnerships. As the programmatic advertising sector continues to evolve toward more immersive and non-intrusive formats, NovoRoll is poised to capitalize on the shift toward out-stream video. The company's roadmap likely includes further refinement of its real-time reporting capabilities and the integration of advanced targeting features to maintain its competitive edge. By prioritizing scalability and publisher-centric innovation, NovoRoll is set to navigate the complexities of the modern ad-tech ecosystem while delivering sustained value to its stakeholders and clients alike.
See full NovoRoll company page
