What is NovoRoll?
NovoRoll operates within the video advertising technology sector, headquartered in San Francisco, CA. The company specializes in empowering publishers, Supply-Side Platforms (SSPs), and ad networks to maximize revenue from their traffic. Their core offering revolves around high-paying native and interstitial out-stream video ad formats. NovoRoll's proprietary solutions include customizable, IAB-certified auto-play video ad units for both desktop and mobile environments. The ease of deployment via a simple HTML tag, coupled with real-time reporting and comprehensive analytics, allows clients to seamlessly integrate NovoRoll's technology with their existing ad serving infrastructure. The company is recognized for its ability to support a diverse range of demand partners and deliver high-quality, fast-loading video advertisements.
How much funding has NovoRoll raised?
NovoRoll has raised a total of $2.5M across 1 funding round:
Private Equity
$2.5M
Private Equity (2017): $2.5M with participation from Silicon Valley Bank
Key Investors in NovoRoll
Silicon Valley Bank
Silicon Valley Bank is a financial institution providing commercial and private banking, asset management, and investment services, with a strong focus on technology and innovation sectors.
What's next for NovoRoll?
The recent major strategic investment signals a pivotal phase for NovoRoll, likely indicating a move towards scaling operations and expanding market reach. With a focus on advanced video ad formats and robust technological infrastructure, the company is well-positioned to capitalize on the increasing demand for effective video monetization tools. Future strategies may involve enhancing their platform's capabilities, forging new partnerships within the ad-tech ecosystem, and potentially exploring new geographic markets to solidify its standing as a key player in the video advertising technology space.
See full NovoRoll company page
