What is Noom?
Noom operates a sophisticated digital health platform that leverages behavioral science to facilitate sustainable lifestyle changes. By integrating personalized coaching, data-driven tracking, and community-based support, the company provides a comprehensive ecosystem for users navigating chronic disease management and preventive care. Unlike traditional wellness applications, Noom focuses on the psychological drivers of health behaviors, translating clinical research into actionable, daily guidance. This approach has allowed the company to bridge the gap between conventional healthcare delivery and accessible, technology-enabled wellness, positioning it as a critical player in the modern health-tech landscape.
How much funding has Noom raised?
Noom has raised a total of $656.4M across 8 funding rounds:
Private Equity
$2.6M
Private Equity
$4.1M
Series A
$7M
Series B
$16.1M
Series C
$14.5M
Series D
$14M
Series E
$58M
Series F
$540M
Private Equity (2012): $2.6M with participation from Qualcomm Ventures, Harbor Pacific Capital, and m8 Capital
Private Equity (2013): $4.1M, investors not publicly disclosed
Series A (2014): $7M supported by RRE Ventures, Harbor Pacific Capital, Recruit Strategic Partners Inc., TransLink Capital, Qualcomm Ventures, and Scrum Ventures
Series B (2014): $16.1M featuring RRE Ventures, Recruit Strategic Partners, TransLink Capital, Harbor Pacific Capital, and Scrum Ventures
Series C (2016): $14.5M backed by Samsung Ventures, KB Investment, RRE Ventures, and Translink Capital
Series D (2018): $14M with participation from Sompo Holdings and TQ Ventures
Series E (2019): $58M led by Steamboat Ventures
Series F (2021): $540M supported by RRE Ventures, Sequoia Capital, Novo Holdings, Temasek, Samsung Ventures, Silver Lake, and Oak HC/FT
Key Investors in Noom
Sequoia Capital
A premier global venture capital firm with an unparalleled track record of partnering with entrepreneurs to build market-leading companies across the technology and healthcare sectors.
Silver Lake
A global technology investment firm managing significant assets, focused on driving growth and value creation in large-scale technology and tech-enabled businesses.
Novo Holdings
A Danish investment firm wholly owned by the Novo Nordisk Foundation, specializing in long-term investments within the life sciences and healthcare industries.
What's next for Noom?
With the recent influx of capital, Noom is well-positioned to accelerate its enterprise-level growth and expand its reach within the global health market. The company is expected to prioritize the enhancement of its digital delivery models, further integrating advanced analytics to refine personalized health interventions. As it moves beyond its initial scaling phase, Noom will likely focus on deepening its partnerships with healthcare providers and multinational corporations to integrate its behavioral support programs into broader health delivery systems. This strategic expansion aims to solidify its market dominance while continuing to provide scalable, professional-grade behavioral support to a diverse, global user base.
See full Noom company page
