What is NomNomNow?
Founded in 2015, NomNomNow operates at the intersection of e-commerce and pet health. The company provides a sophisticated platform for the manufacturing and door-to-door delivery of fresh, portion-controlled dog and cat food. By bypassing traditional retail channels, NomNomNow maintains a direct relationship with its customer base, allowing for data-driven insights into pet dietary needs and preferences. This vertical integration ensures that the company can maintain rigorous quality control standards while offering a convenient, recurring revenue service that appeals to modern, time-constrained pet owners.
How much funding has NomNomNow raised?
NomNomNow has raised a total of $13M across 1 funding round:
Other Financing Round
$13M
Other Financing Round (2018): $13M with participation from Greycroft Partners, Bullish, e.ventures, Tandem Capital, and CircleUp
Key Investors in NomNomNow
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Tandem Capital
A seed fund based in Menlo Park that invests in disruptive startups with a focus on leveraging technology and innovative go-to-market strategies.
CircleUp
A financial technology company that specializes in providing capital and data-driven insights to consumer products and retail brands.
What's next for NomNomNow?
With the successful closure of this major strategic investment, NomNomNow is expected to prioritize the expansion of its production capacity and the optimization of its cold-chain distribution network. The company's growth trajectory suggests a focus on increasing market penetration within the competitive pet wellness landscape. Future strategic initiatives will likely involve enhancing the personalization of their nutritional offerings and potentially exploring new product categories within the broader pet care ecosystem. As the company matures, the focus will shift toward achieving operational efficiencies that support long-term sustainability and market leadership in the premium pet food segment.
See full NomNomNow company page
