What is NomNomNow?
Founded in 2015, NomNomNow operates as a specialized manufacturer and distributor of high-quality dog and cat food products. The company distinguishes itself through a direct-to-consumer model that emphasizes fresh, human-grade ingredients and personalized nutrition plans. By integrating culinary expertise with convenient door-to-door delivery services, NomNomNow addresses the growing consumer demand for transparency and health-conscious options in the pet care industry. Its market position is defined by a commitment to data-driven nutrition, allowing the firm to cater to the specific dietary needs of pets while maintaining a seamless digital user experience.
How much funding has NomNomNow raised?
NomNomNow has raised a total of $13M across 1 funding round:
Other Financing Round
$13M
Other Financing Round (2018): $13M with participation from Greycroft Partners, e.ventures, Tandem Capital, Bullish, and CircleUp
Key Investors in NomNomNow
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
e.ventures
A firm specializing in cutting-edge web and mobile application solutions, providing custom software and innovation support to a diverse range of clients.
Tandem Capital
A seed fund based in Menlo Park that invests in disruptive startups, focusing on technology-driven go-to-market strategies within the food, beverage, and CPG sectors.
What's next for NomNomNow?
Looking ahead, the strategic deployment of this capital will likely focus on scaling production capacity and optimizing the company's supply chain to support a broader customer base. As the pet food industry shifts toward premiumization and subscription-based models, NomNomNow is expected to invest heavily in customer acquisition and technological infrastructure to maintain its competitive edge. The company's trajectory suggests a focus on long-term brand loyalty and potential expansion into adjacent pet wellness categories, ensuring it remains a leader in the intersection of e-commerce and animal health.
See full NomNomNow company page
