What is Ninety One?
Ninety One operates as a leading active lifestyle brand in India, specializing in a comprehensive portfolio of premium bicycles, electric cycles, scooters, and ride-on toys. The company distinguishes itself through a customer-centric model that emphasizes product durability, innovative design, and accessibility. By integrating digital-first sales strategies with a focus on wellness and outdoor engagement, Ninety One has effectively tapped into the growing demand for sustainable and health-conscious mobility solutions in the Indian subcontinent. Their market position is further reinforced by value-added services, such as home delivery and accessory bundles, which enhance the overall consumer experience.
How much funding has Ninety One raised?
Ninety One has raised a total of $29.8M across 1 funding round:
Series A
$29.8M
Series A (2021): $29.8M with participation from A91 Partners, Titan Capital, Avaana Capital, and Fireside Ventures
Key Investors in Ninety One
A91 Partners
A91 Partners is an investment firm focused on partnering with founders to build enduring businesses in India, specializing in sectors including software, financial services, and consumer products.
Avaana Capital
Avaana Capital partners with visionary founders to leverage frontier innovation across sectors like energy and agriculture, providing deep domain insights and business-building expertise.
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India that focuses on investing in health and consumer startups, helping founders build iconic brands that create enduring value.
What's next for Ninety One?
With the successful closure of this major enterprise-level funding, Ninety One is poised to enter a new phase of aggressive growth and product diversification. The strategic roadmap likely involves expanding its electric vehicle (EV) infrastructure and enhancing its supply chain capabilities to meet rising demand for eco-friendly transit. Furthermore, the company is expected to invest in brand equity and distribution network optimization to maintain its trajectory as a dominant force in the consumer mobility space. As the firm scales, the focus will remain on balancing rapid market penetration with the delivery of high-quality, reliable products that resonate with the evolving needs of the modern Indian consumer.
See full Ninety One company page
