What is Ninety One?
Ninety One operates as a leading active lifestyle brand, specializing in the design and distribution of premium bicycles, electric cycles, scooters, and ride-on toys. The company addresses a broad demographic spectrum, offering tailored solutions for men, women, and children. By combining product durability with a customer-centric approach—including value-added services like home delivery and accessory bundles—Ninety One has established itself as a key innovator in the Indian mobility space. The company's market position is defined by its commitment to promoting physical wellness and sustainable transportation, effectively bridging the gap between traditional cycling and modern electric mobility requirements.
How much funding has Ninety One raised?
Ninety One has raised a total of $29.8M across 1 funding round:
Series A
$29.8M
Series A (2021): $29.8M with participation from Fireside Ventures, Titan Capital, Avaana Capital, and A91 Partners
Key Investors in Ninety One
Fireside Ventures
Fireside Ventures is a prominent Indian venture capital firm specializing in early-stage consumer brands, focusing on health and wellness sectors to build enduring market value.
Avaana Capital
Avaana Capital partners with visionary founders to leverage frontier innovation, providing deep domain expertise and ecosystem connectivity to accelerate growth in transformative sectors.
A91 Partners
A91 Partners is an investment firm dedicated to building enduring businesses in India, offering active partnership and governance support across software, financial services, and consumer products.
What's next for Ninety One?
Looking ahead, the strategic deployment of this capital will likely focus on deepening the company's penetration in the electric vehicle segment, a high-growth area within the broader mobility landscape. As Ninety One continues to refine its product portfolio, the focus will shift toward enhancing supply chain resilience and leveraging digital channels to drive customer acquisition. With the support of its seasoned investor base, the company is poised to transition from a high-growth startup to a dominant enterprise-level brand, setting new benchmarks for quality and innovation in the active lifestyle industry. The emphasis will remain on scaling operations while maintaining the brand equity that has made it a preferred choice for health-conscious consumers across India.
See full Ninety One company page
